IMD International

CASE STUDIES

IMD's center of excellence for teaching materials related to sustainability

The Center can profile your challenges and successes in case studies to be used for training in your company and/or in IMD programs. We also outreach case studies to universities and business schools worldwide, or in book publications and articles.

Companies experience both challenges and successes in rolling out their sustainability strategies. Having case studies written about your activities in this area, brings multiple benefits:

  • A credible and highly renowned business school tells your “sustainability story,” thus lending credibility to your activities, building brand trust and giving visibility to your company.
  • Depending on how the cases are used, there are opportunities for representatives from your company to come to IMD and discuss the case at IMD events, again bringing a higher profile to your brand on these topics, but also bringing insights that you would not otherwise receive.
  • The Center can be your academic partner to document your successes, a privileged relationship will build between the company and IMD, enabling a number of “win-wins” in research, learning and brand building on both sides.

Member companies of the Center are given access to a special, members' only platform. Case studies, academic articles, book chapters and IMD publications can be downloaded easily. The areas of study include climate change, partnerships, supply chain, CSR, strategy, innovation etc. Contact Kay Richiger and become a member.

 

Also, as a member, we will write your case study at a discounted price (up to 30% less than the standard IMD rate).

 

Examples of where the Center has excelled with its cases:

  • The Center recently partnered with WWF Climate Savers and produced 11 cases that were presented to the United Nations Climate Change Conference in Copenhagen (Dec 2009). You can access the cases free of charge on the WWF Climate Savers knowledge sharing website or from the ECCH website
  • IMD wins 1st prize, Finance and Banking category at the EFMD Case Writing Competition (2009) with Feeling the heat: Allianz and WWF push financial services industry action on climate change
    By Prof. Corey Billington, Dr. Aileen Ionescu-Somers & Dr. Tania Moreira Braga
  • IMD wins an ECCH award with the case Transforming the global fishing industry: The Marine Stewardship Council at full sail? 
    By Prof. Ulrich Steger, Dr. Aileen Ionescu-Somers, Dr. Alexander Nick & Dr. Oliver Salzmann
    See press release 1 March 2010
  • Conference presentation on a case study at the Global Ethics forum – Sep 2009. New business models for the bottom of the pyramid: Tetra Pak’s school feeding program in Nigeria

Revenue Flow and Human Rights: A Paradox for Shell Nigeria
By Aileen Ionescu-Somers & Ulrich Steger in
Mainstreaming Corporate Responsibility
Editors N. Craig Smith & Gilbert Lenssen, Wiley, 2009.
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Fortifying the business model: The case of Tetra Pak and the Nasarawa State School Feeding Program in Nigeria
By Aileen Ionescu-Somers & Ulrich Steger in
Sustainability Challenges and Solutions at the Base of the Pyramid
Editors Prabbu Kandachar & Minna Halme, Greenleaf Publishing, 2008.
Sustainability Challenges

Transforming the Global Fishing Industry - The marine stewardship council at full sail?
By Alexander Nick
Hindustan Lever
By Ulrich Steger, Aileen Ionescu-Somers, Wolfgang Amann in
Case studies in Sustainability Management and Strategy - The oikos collection
Edited by Jost Hamschmidt, Greenleaf Publishing, 2007.
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