"The challenges of the future are immense. The social and environmental challenges alone are well known and numerous. To face this new world, we need leaders who want to grow in more responsible ways. This means that leaders need to rethink some fundamental questions - why we exist, where we should focus and how we can act differently. The world needs authentic leaders with a deep sense of purpose, vision and courage who can inspire their teams to perform miracles so that the world might benefit. My dream is that the stories, insights and action plans that I have shared in this book will inspire those who read it to develop themselves in new directions to become the highly effective and responsible leaders that the future so badly needs. We need leaders with their hearts in the right place, leaders who care about others and the world in which we live - fighting injustice and helping the underprivileged. Leaders who do away with greed and ridiculous bonuses and who put sustainability ahead of maximizing short-term shareholder value. Leaders who assign equal importance to stakeholders and shareholders. Leaders who inspire others to reach their full potential without abusing their power base."
Kees van der Graaf
Defining Moments serves as a wake-up call for business. It highlights the kind of leadership that will be required to tackle the immense challenges facing our world - a world that business has the power to change if it has authentic leaders who care about making it a better place.
By examining how Kees navigated personal crises and professional challenges, readers will gain deep insights into driving change, managing complexity, leading responsibly and balancing their lives around what really matters. Kees underscores his message with personal anecdotes and guest columnists, each of whom bring the stories to life and offer insights of their own.
Net proceeds from the sale of this book will go to the FSHD Foundation.