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Who
ASM is for executives who are encountering a specific business challenge, whether it be related to strategy, finance, sustainability, operations or leadership. Executives in ASM are seeking to sharpen their analytical skills and strategic leadership effectiveness. Program participants may be business-unit, region, division, function or country leaders.
What
You are moving into a significant leadership position and are facing the challenge of developing and executing strategies in complex environments. You must build a team and manage internal and external relationships so that your organization can create value and deliver results. As the leader, you need to develop a solid action plan to enhance your personal impact and meet these challenges. The Advanced Strategic Management (ASM) program will help you build the skills you need to boost performance in your business today and to prepare your organization to sustain performance in the future.
You will:
- Prepare to boost performance at individual, team and business-unit levels
- Ensure that your organization is keeping ahead in a constantly changing business environment
- Understand how to best address your particular business challenge
Duration
3 weeks
ASM is for executives who are encountering a specific business challenge, whether it be related to strategy, finance, sustainability, operations or leadership. Executives in ASM are seeking to sharpen their analytical skills and strategic leadership effectiveness. Program participants may be business-unit, region, division, function or country leaders.
The following companies have put their trust in IMD in the past by sending participants to ASM:
- A.P. Moller Maersk
- Nestlé
- Repsol YPF
- KMD
- Fujitsu
- Itochu
- Al Faisaliah Group
- Polimoon Group
- Ecco
- Danske Bank
- Logitech
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I would like to invite government organizations and agencies worldwide to join programs like ASM. For me, it has been a fantastic opportunity to learn from the expertize of the private sector on how to enhance the performance and efficiency of an organization.
Caesar Mtetwa, General Manager, Network Planning |
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I would like to invite government organizations and agencies worldwide to join programs like ASM. For me, it has been a fantastic opportunity to learn from the expertize of the private sector on how to enhance the performance and efficiency of an organization.
Annamarja Paloheimo, Senior Vice President |
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“ASM helped me focus my strategic thinking and planning around the issues that have a high impact on the success of an organization. This combined with a reflection on who I am and how I can best implement desired change, has made this an outstanding program.”
Jens Rabe, Vice President, Business Strategy |
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“The program has helped me to widen and structure my thinking beyond just my business unit. I am looking forward to returning to work and sharing the thinking with my team and other colleagues.”
Marija Pejovic Wallin, Manager, Portfolio Management |
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"ASM is a fantastic program for executives from all parts of the world and from all industries. The quality of the professors is exceptional and their engagement on issues is exemplary."
Julian Bishop, Corporate Services Director |
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"Since leaving ASM, I have succeeded in acquiring consulting mandates for two companies. My newly acquired knowledge and capabilities at IMD were instrumental in obtaining these mandates and enabled me to ask pertinent questions to uncover missing gaps in their strategies. The ASM workbooks were also very helpful - they provide great tools for engaging teams and organizations."
Marc Bernhardt, Senior Management Consultant |
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"ASM was great and very important for our new strategy process. The workbooks are very productive – we specifically used the Resources + Capabilities concept which was completely new to the team but helped them to add another dimension to the process. Great stuff!"
Christof Leuenberger, Business Executive Manager |
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"ASM is a powerful program with world-class professors and diverse, multi-cultural participants. The learning environment at IMD is simply "wow"!"
Ayman Amiri, Director, Network Operations & Maintenance |
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"AMS goes beyond intensive strategic management to explore global trends, leadership tools, supply-chain management, communications, pricing and organizational behavior. This program is a must for those who want to be a successful leader at any executive level."
Homoud Al-Otaibi, Head, Operational Planning & Performance Management |
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“ASM is an excellent mix of leadership insight and approach to strategic thinking – and the added value lies in the sharing of experience between participants.”
Henrik Jelert, Regional Business Head, General Manager |
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"ASM is a life-changing experience. With my new knowledge, insights and skills, I’m ready to engage my organization and the world. I feel reborn!"
Modupe Adeyeri, General Manager and Chief Information Officer |
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"ASM is a great opportunity to step back and really think from different perspectives about the strategic issues in your company and industry. It also helps you with the choices you have to make as a leader, and how to organize and implement these. An excellent broadening experience, both intellectually and interpersonally."
Ronald de Lange, Management Services Director |
What
You are moving into a significant leadership position and are facing the challenge of developing and executing strategies in complex environments. You must build a team and manage internal and external relationships so that your organization can create value and deliver results. As the leader, you need to develop a solid action plan to enhance your personal impact and meet these challenges. The Advanced Strategic Management (ASM) program will help you build the skills you need to boost performance in your business today and to prepare your organization to sustain performance in the future.
You will:
- Prepare to boost performance at individual, team and business-unit levels
- Ensure that your organization is keeping ahead in a constantly changing business environment
- Understand how to best address your particular business challenge
How
Global case studies, videos, simulations, workshops, individual project-work, weekend retreats, group sessions, guest speakers and Faculty coaching will help you to take the classroom back to your office. The first two weeks will deal with thinking strategically about your business and managing your organization to realize your goals. The third and final week will focus on the challenges of execution.
Support before, during and after the program
Beyond the three weeks on campus, ASM involves intensive pre-program assignments and post-program support. Before attending, you will need to undertake some work in order to be prepared to relate the issues that will be addressed in ASM to your business. During the program, IMD Faculty will help you diagnose and apply lessons from the program to your own situation. After the program, you will have access to a Faculty member for follow up support. Throughout ASM, you will use knowledge toolkits to analyze your challenges and start to design responses. The toolkits provide exercises that focus on many of the issues you face, such as customer listening, stakeholder analysis, strategy and leading change. They also help to translate your learning into concrete plans and actions, as well as to engage your organization and team back at the office. In addition, for your use during ASM, you will be provided with an iPad, which will be used to facilitate networking and learning.
Program framework
Only a wide, interconnected view of your business and the world in which it operates can help you to become an effective, operational and visionary leader. By having a better view of the world, markets, industries, consumers and business as a sustainable institution, you will be able to further define a comprehensive strategy for the success of your organization, develop your ability as an influential leader and build a stronger, committed leadership team.
Our Faculty
Our Faculty members are recognized world authorities in their fields. They divide their time between teaching, research and acting as consultants to international companies. They remain on top of the latest management trends.
You can expect timely, innovative learning activities, materials and content in all IMD programs.
Shlomo Ben-Hur |
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Rosa Chun |
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Albrecht Enders |
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James E. Henderson
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Stefan Michel
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In this section, you will find important information on the program fee, application, invoicing, cancellation and transfer. If you have any questions, please do not hesitate to contact our program advisors.
Fee
The program fee (which can be found on the overview page) includes tuition, teaching materials, and lunch on weekdays. Travel or living expenses are not covered. You must settle your own hotel bills, both when in Lausanne and on off-campus assignments, as well as all dinners and lunches on weekends when applicable. IMD reserves the right to modify the program fee at any time.
Tentative reservation
To make a non-binding reservation, send us a completed tentative reservation form. This carries no obligation and is not a substitute for the formal application form.
Application & invoicing
Your application is forwarded to the program director who will evaluate it to ensure that the program corresponds to your objectives and profile. This can take approximately 1 week.
The information & registration office will notify you of the outcome of your application. If you are accepted, they will send your acceptance letter and invoice fee together by priority mail.
From this point, your enrollment will be considered firm by both you and IMD.
Please pay the program fee within 30 days of the invoice date and no later than the commencement of the program. If you register within 1 month of the start of the program, you must settle the invoice immediately without exception.
Payment can be made by bank transfer or credit card.
Up to six weeks before the program start date, a program coordinator will contact you with information on hotels and pre-program preparation. Please note that IMD reserves enough rooms for each participant on the program.
If accepted, you understand that you must be completely free of professional duties while attending this program and that you must attend all scheduled sessions and activities.
IMD must be notified in writing of all cancellations and transfers. If you are admitted to a program, but find that you are unable to attend, you have the following cancellation and transfer options: Up to six weeks before program start:
Note: IMD programs tend to be fully booked well in advance. Space may not be available in a later session. |
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From six weeks to up to 11 days before program start:
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Within 10 days before program start:
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Your next step
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Call program advisor: +41 (0)21 618 0700 |
