IMD Issue 04: 2015
REAL LEARNING@IMD
Dear Reader,

What happens when you mix know-how with inspiration? You get Orchestrating Winning Performance (OWP). IMD's 2015 Lausanne edition of our largest program puts forth an exciting agenda. And, with our keynote speakers you'll have a chance to hear from top industry experts in car racing, fashion, sports and more!

Best regards,

The IMD Webletter Team
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A TASTE OF OWP 2015 Back to top
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Insights & inspiration from global leaders
From Lotus 1 and swanky Italian fashion to global construction and infectious diseases, find the red thread of business that connects all industries
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Leading a family business - tips from a CEO
Marcelo Odebrecht, CEO of the family-run Odebrecht conglomerate, to speak at OWP
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Learn from the best - IMD's Howard Yu
A rising star at IMD - Professor Yu was featured in the 2015 Best 40 Under 40 Business School Professors
FEATURED NEWS Back to top
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How to change employee behavior
A new practical guide for managers from IMD Professor Shlomo Ben-Hur and Nik Kinley
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IMD's MBA program earmarks quarter of a million for new scholarship fund
Introducing the Scholarship for Emerging Markets
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Business leaders respark their sense of purpose at OWP
Participants from IMD's Orchestrating Winning Performance management program discuss their experience
TOMORROW'S CHALLENGES Back to top
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Strategy and geopolitics
Games countries play and implications for business
by Carlos A. Primo Braga
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Let your customers segment themselves by what they are willing to pay
How to charge different customers different prices
by Stefan Michel
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Resilient leadership
How to thrive in the face of the pressures of modern working life
by George Kohlrieser
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Reconsidering the fundamentals of competitiveness
Why prosperity creation doesn't equal competitiveness
by Arturo Bris and José Caballero
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Memo to CEOs: Scrap the customer visit
If you want to be a customer-led leader, follow these 4 steps
by Seán Meehan
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6 things you need to know to lead the PlayStation generation
Practical tips for leading millennials
by Martha Maznevski
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4 ways to be more sustainable like Unilever
To embed sustainability within businesses, we have to change how managers think
by Aileen Ionescu-Somers and Francisco Szekely
ALUMNI CORNER Back to top
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Refer potential participants to IMD
Our alumni are best qualified to know the kind of person who would benefit most from an IMD program
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Why being a better leader is about changing yourself not those around you
An IMD Mobilizing People (MP) alumna equates success with being true to yourself and profession
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Taking your senior career to another level
Shell Executive Colin Crooks tells how IMD's Breakthrough Program for Senior Executives (BPSE) helped him achieve a breakthrough
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Exploring new fields
How oil industry CEO Marcelo Magalhaes benefited from BPSE
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"IMD helped me discover who I am as a leader"
WWF Chile Director says that Transition to Business Leadership (TBL) accelerated his path to becoming a better leader
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First ever IMD MBA class reunites
Class of 1990 got back together in Lausanne after 25 years for a memorable event
NEXT OPEN ENROLLMENT PROGRAMS Back to top
High Performance Leadership (HPL)
May 10 - 15, 2015
Advanced High Performance Leadership (AHPL)
May 17 - 21, 2015
Leading the Family Office (LFO)
May 18 - 20, 2015
High Performance Boards (HPB)
May 18 - 21, 2015
NEWS Back to top
"Keeping it real"- IMD and Burson-Marsteller launch corporate purpose study focused on authenticity
Is Switzerland the new Japan?
New IMD program designed to "AMP" up companies' digital futures
Professor Ben Bryant appointed Gerhard Jebsen Chair and Director of CEO Center
2015 competitiveness ranking adds weight to sustainability and job creation

IMD ON SOCIAL NETWORKS Back to top
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