IMD SEPTEMBER 2011
REAL LEARNING@IMD
Dear Reader,

People put up with a lot to secure a good price. How can businesses compete with low-cost retailers? This month, IMD Professor Adrian Ryans outlines core value propositions and how one must use them to give low-cost competition a run for their money.

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What a difference a decade makes
Unprecedented uncertainty in the post-9/11 world
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A historic event that should not have been an event at all
Why the US downgrade should have been completely irrelevant for investors
By IMD Professors Arturo Bris and Salvatore Cantale
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Cracking the unwritten code on entrepreneurship
Are great entrepreneurs born or built?
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Anchors away on the entrepreneurial business plan
Why business plans don’t help in early stages
By IMD Professor Michael Wade and Mark Arnason
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Stop market manipulators
But don’t blame short sellers for market panics!
By IMD Professors Arturo Bris and Salvatore Cantale
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Are you a Tata or a Birla?
A study on India’s best brands for the world
By IMD Research Fellow Willem Smit
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Is “good enough” enough?
How to cope when competitors pile it high and sell it cheap
By IMD Professor Adrian Ryans
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From global trade to global workforce – IMD Professors in the Financial Times
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