IMD MAY 2011
REAL LEARNING@IMD
Dear Reader,

Is your CMO on Twitter? Is your company using Facebook? Should they be? This month IMD explores where social media fits into business. Professor Michael Wade presents the four things you need to know for social media success and Professor Bill Fischer outlines how he was able to turn a group of managers into avid twitters in less than an hour.

And with such attention on social media as an external learning tool, we also highlight the importance of internal learning initiatives. Professor Shlomo Ben-Hur, who teaches in IMD’s Program for Executive Development (PED), shares 10 points to consider when integrating development across your company.
Best regards,

The IMD Webletter Team
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ORCHESTRATING WINNING PERFORMANCE (OWP) Back to top
OWP
OWP 2011: Winning with solutions – A transformational journey
IMD Professor Stefan Michel
GREAT DEBATE Back to top
The Great Debate
Should English be the lingua franca in international companies?
Non! Nee! Nej! Nein! IMD Research Fellow Karsten Jonsen
Yes! IMD Professor Maury Peiperl
TOMORROW'S CHALLENGES Subscribe
IMD TCs Feed
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CMOs and Twitter
Have they joined the celebration?
By IMD Research Fellow Willem Smit
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Is your social media strategy S-I-C-K
The four things you need to know for success in online communities
By IMD Professor Michael Wade
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The hunt for new ideas
Traits of idea generators
By IMD Professor Bill Fischer
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How an SMS (text message) can save a life
Lessons from Novartis
By IMD Professor Don A. Marchand and Program Manager Anna Moncef
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Have you reached Total Dynamic Balance?
Ten steps to unifying your life in career, family and society
By IMD Executive in Residence Kees van der Graaf
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Building an in-house learning and development unit
Integrate development across the company
By IMD Professor Shlomo Ben-Hur and EFMD Associate Director Gordon Shenton
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The age of entitlement: Gimme, gimme, gimme!
Is the new generation only thinking of themselves?
By IMD Research Fellow Karsten Jonsen
COFFEE BREAK WITH THE LEADERS Back to top
Coffee Break with the Leaders
Anders Thelin
Group Vice President and President Sandvik Tooling
VIEWPOINTS FROM IMD'S PARTNERSHIP PROGRAMS Back to top
Viewpoints
From raw recruits to avid tweeters, in about an hour
By IMD Professor Bill Fischer
Viewpoints
Beautiful friendships – why corporate universities and business schools are a perfect fit
By IMD Executive Director Michael Stanford
Viewpoints
Video Viewpoint: Smart use of IT with Professor Michael Wade
 
DSI Interview Effectuation Effectuation
Go to IMD YouTube channel
NEWS Subscribe
IMD News Feed
Have you heard of Poken? Bloomberg Businessweek features IMD MBA alumnus Stephane Doutriaux
IMD wins three 2010 EFMD case study awards
First recipient of IMD’s Social Responsibility Scholarship, Earnest Musinamwana, IMD MBA 2011
IMD Professor Bill Fischer co-authors new book: “The Idea Hunter”
IMD case study reveals business learnings from SMS for Life project
New IMD book explores Total Dynamic Balance
EVENTS Back to top
IMD addresses more than 250 business leaders in a three day tour in Holland
IMD alumni gather for event exploring the transformation of the media industry
Alumni club events
Forthcoming MBA fairs/information sessions
NEXT OPEN ENROLLMENT PROGRAMS Back to top
Mobilizing People (MP)



June 13 - June 23, 2011
Strategies for Leadership (SL)


June 20 - June 23, 2011
Orchestrating Winning Performance (OWP)


June 26 – July 1, 2011
Program for Executive Development (PED)


August 2 - Sept 1, 2011
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