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Dear Reader,

The Orchestrating Winning Performance (OWP), which takes place on the IMD campus from June 20 to 25, is IMD's flagship open-enrollment global business program. As businesses cost-cut and companies slash executive education budgets, OWP Program Director Bettina Büchel notes that expenditure for relevant and timely programs is all the more essential during an economic slowdown. "Crises offer opportunities for executives ready to take bold, decisive action, lead radical change and find technological ways to innovate and compete," says Professor Büchel.

Join the LinkedIn discussion group about "leading in turbulent times"
This discussion group features thought-provoking questions and commentaries from IMD Faculty. The most recent videos include:
- Professor Anand Narasimhan: How will organization design change as a result of the current crisis?
- Professor Didier Cossin: What impact will differentiation have on your company?
- Professor Stuart Read: How do entrepreneurs deal with uncertainty?

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IMD Webletter Team
 
 
LEADERSHIP See all of this category
Leading in turbulent times
Managing your customers
Putting the "ism" back into capitalism
The need for reform and education
GLOBALIZATION See all of this category
Global business leadership in a time of crisis: Issues and challenges
Part II - World peace and prosperity through world trade
GROWTH See all of this category
Moving up the value chain
The rapid rise of Chinese privately-owned entrepreneurs
Global business leadership in a time of crisis: Issues and challenges
Part III - Inclusive Growth - An opportunity to revisit the role of business
 
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RESEARCH THEMES See all of this category
"Responding to cut-price rivals in a downturn:
In downturns cut-price rivals grow faster than premium brands"
By Professor Adrian Ryans

The temptation that many premium brands fall prey to in a downturn is to cut back, cut costs and try to compete more aggressively on price with their low cost rivals. Occasionally this might be the right approach, but often it is very short-sighted and can be disastrous long term.
NEWS See all of this category
IMD mourns the death of Professor Emeritus Thomas E. Vollmann
OWP Program Director Bettina Büchel outlines necessity for companies to invest in executive education during turbulent times
IMD Learning Hub
IMD Professor Michael Yaziji takes part in Nestlé Creating Shared Value Forum
Professor Adrian Ryans provides analysis on CNBC
IMD introduces the Accelerated Executive Development Program
Future Perfect at IMD
IMD Faculty in Forbes
MBA Alumni: Jussi Vanhanen
MBA 2009 profile: Jodie Roussell
Mars Central Europe address challenges with action learning
Sign-up for the 2009 Alumni Business Cup
AACSB extends IMD accreditation for business degree programs
Reflections from IMD Professor Jan Kubes on OWP
New and expanded BOT program
 
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