IMD - The Global Meeting Place for Executive Learning

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	Dear reader, Leading in Turbulent Times at OWP IMD has launched a new video series "Leading in Turbulent Times" on IMD's Youtube channel, featuring thought provoking questions and commentary from IMD Faculty experts on surviving the recession and beyond. This video series can be accessed via your desktop or mobile device. "Leading in Turbulent Times" is also the theme of this year's Orchestrating Winning Performance (OWP) program, which will take place from June 20 to 25, 2009. Responsible Leadership Summit Leading academics along with political and business leaders from around the world took part in a Responsible Leadership Summit at IMD from February 1 to 3. Guest speakers included Mary Robinson, former President of Ireland and former United Nations High Commissioner for Human Rights, Victor Fung, Chairman of Li & Fung and Chairman of the International Chamber of Commerce, and Peter Bakker, CEO of TNT. "The current financial turmoil in our world is the result of a leadership crisis," stated IMD President Dr John R. Wells. "Responsible leadership is about getting positive results in the right way." Read more about the Responsible Leadership Summit. Your opinion counts Please continue to give us your feedback: what you like, what you don't. Let us know what more we can do to make the website and Webletter even more valuable and relevant to you. Kind regards, IMD Webletter Team

INNOVATION

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	Marketers as innovators
	Anticipating the needs of your customers

	Is global branding China's next competitive battleground?
	Latest research perspectives

	Leveraging web 2.0 for marketing advantage
	Discover the opportunities - now!

LEADERSHIP

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	If the global financial crisis becomes a global trade crisis
	...The consequences will be disastrous

	Leaders of the pack
	Part I - The fundamentals

	Leaders of the pack
	Part II - The CIO

	Leaders of the pack
	Part III - The CXO

GOVERNANCE

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	Urgent memo to the board of directors
	Do you know what your company will be like after the recession?

	Surviving the financial crisis
	Four steps to good risk thinking

	Of bubbles and bursts: Where is sustainability in all this?
	Opportunities for accelerating corporate action

	Leading the family business
	From owner strategy to business strategy

CHANGE

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	Economy: Life after a black hole
	The day after tomorrow

RESEARCH THEMES

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Learning: you must remember this
By Professor Preston Bottger, Research Fellow Jean-Louis Barsoux and Research Associate Inna Francis
Competitive success is the result of superior learning. If our competitors learn faster and better than we do, then they win and we lose. This is especially so in times of turmoil and crisis. In this article, Professor Preston Bottger, Research Fellow Jean-Louis Barsoux and Research Associate Inna Francis set out a simple model of learning and the "must-do" steps that ensure success.