25 January 2016
Great research isn’t created in a vacuum.
That's why faculty and researchers from IMD have long spent a great deal of time working with companies "in the field".
While this research has always served to help IMD’s clients improve aspects of their businesses through executive programs, it also has value beyond our campus.
In launching a new publication series In the Field
, IMD shares key lessons, many of which are transferrable to other organizations, from our extensive body of research done off campus in developed and developing countries alike.
In the Field
makes a link between company endeavors and broader management implications. Its stories will provide an unbiased view and uncover the many challenges that companies face.
The very first In the Field looks at GE Healthcare
in India and examines how B2B companies can serve low-resource business customers in emerging markets in an efficient and profitable way.
The second focuses on global life sciences company Royal DSM
and how a Chief Marketing Officer can improve awareness and appreciation for marketing in a diverse, decentralized organization.
In the Field
will be regularly published through the year and made public on IMD's website in the Research and Knowledge
Stay tuned for upcoming issues of In the Field: