January 18, 2012

January 23 will mark the beginning of China’s momentous New Year celebration.

Through a contest on Twitter, IMD will take this opportunity to reflect on the China-themed knowledge IMD produced in the last year. Winners will receive a copy of the new book Doing Business with China, authored by IMD Professor Stewart Hamilton and IMD researcher Jinxuan (Ann) Zhang.

Follow @IMD_Bschool and the hashtag #imd_prc for your chance to win by answering questions related to IMD articles. The official hashtag for this contest is #imd_prc. The hashtag is used throughout the year to discuss business ideas related to China.

The contest will begin at 10:15 CET and end at 17:30 CET on January 23rd and will take place at different moments during the day.

Winners must:
1) Be a follower of @IMD_Bschool
2) Retweet the correct answer to their followers
3) Include @IMD_Bschool and #imd_prc in the retweet 

A drawing will be made from all the correct responses that @IMD_Bschool receives within 30 minutes of each question’s posting.

Please follow the rules of Twitter and do not:
1) Create multiple accounts to play this contest
2) Post duplicate and multiple RTs of your answer (one per question is enough)
3) Add hashtags unrelated to IMD, the contest, China or the Chinese New Year

Excerpt from Doing Business with China
“The better and faster learner wins. That is the clear conclusion that the authors reach in this detailed analysis of why many Western companies fail in their attempts to succeed in China, one of the fastest-growing markets in the world, and why many Chinese companies encounter difficulties in their ventures overseas.

The book draws on extensive interviews with both Chinese and Western executives and regulators and presents a series of detailed cases to illustrate what went wrong and why. The authors suggest what needs to be done to ensure success, particularly in terms of having learning and building corporate capabilities as the ultimate objectives for any proposed investment/venture. Understanding the Chinese approach to business and being conscious of the rules of the road are just two of the key elements.”

The book is available on Amazon.com