IMD International

Aligning corporate learning with strategy

IMD Professor Shlomo Ben-Hur, with Bernard Jaworski and David Gray, has published a new article in the MIT Sloan Management Review. He argues that too many development programs focus on the wrong things. A better approach to developing a company's leadership and talent pipeline involves designing learning programs that link to the organization's strategic priorities.

Below is an extract from the article:

Survey after survey of CEOs points to a shortage of leadership and management talent as a leading concern. In an era when the capabilities of knowledge workers, not technology or capital, is often the key constraint on growth (particularly in emerging markets), this is hardly a surprise. The mystery is how ineffectual the response has been. It's not that companies aren't willing to invest in developing their people. They spend heavily in this area: In 2012, companies in developed economies spent nearly $400 billion on training. And yet, at least one study concludes that the majority of managers believe that employee performance wouldn't suffer if their own company's learning function were eliminated altogether! As corporate learning professionals, we find this lack of appreciation dismaying.

The fact is that much of the investment and effort that organizations spend on learning is focused on the wrong things. For example, companies often ask us to assess whether the types of learning experiences they provide their employees are "cutting-edge". The proliferation of online courses and just-in-time knowledge available through mobile apps is prompting organizations to rethink traditional approaches to learning, so it's understandable that many corporate learning leaders are paying more attention to innovative modes of instruction. In our view, technology has the potential to expand and democratize the reach of learning in organizations. Moreover, research in neuroscience and the science of learning is revealing more every day about how effective learning experiences engage the cognitive and emotional centers of our brains. But breakthrough advances will only be possible when learning is linked to business goals. In our opinion, the emphasis should be on strategic alignment of learning rather than on how learning is delivered.

The importance of alignment in learning and development is receiving increasing attention. In 2009, the European Foundation for Management Development (EFMD), based in Ixelles, Belgium, established a system for accrediting corporate learning organizations that included a set of criteria for assessing how well corporate learning aligns with overall corporate strategy. EFMD's Corporate Learning Improvement Process, which one of us helped develop, was the first effort of its kind to define research-based assessment standards for evaluating and accrediting corporate universities and learning functions.

The full article appeared in MIT Sloan Management Review, and you can read it here.

Shlomo Ben-Hur is Professor of Leadership, Talent Management and Corporate Learning at IMD, where he directs the Organizational Learning in Action (OLA) program. He also teaches on the following programs: Advanced Strategic Management (ASM), Breakthrough Program for Senior Executives (BPSE), and Orchestrating Winning Performance (OWP).

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