John Walsh

Professor John Walsh

Irish
Marketing
PhD Cornell University
john.walsh@imd.org

 

Vita

 

John Walsh is Professor of Marketing.

John frequently consults on issues of marketing strategy, consumer behavior, pricing, distribution, and market research, and has consulting experience in industries spanning telecommunications, health care, tourism and leisure, consumer goods, banking, computing, and consumer electronics. He has written numerous articles for practitioner and academic journals including the Financial Times, European Management Journal, Marketing Science, and Oxford Economic Papers.

John has had numerous administrative responsibilities at IMD, including Director of Research and Development and Dean of Faculty.  He held the Coca-Cola chaired professorship from its inception in 2008 until 2010.  John was program director of IMD's Executive MBA for four years, and, in the fourteen years he has been at IMD he has taught in many of IMD's open and customized programs.  He has directed customized programs at IMD for British American Tobacco, Caterpillar, Coca-Cola Hellenic, Hilton Hotels Corporation, Kodak, KPN, and Sony.

Prior to joining IMD, John Walsh was the Abraham A. Mitchell Term Assistant Professor of Marketing at the Wharton School, University of Pennsylvania. He has also worked as a consultant with Monitor Company, Cambridge, USA. He has PhD and MS degrees from Cornell University, New York, and a BSc degree from Trinity College Dublin, Ireland.

 

 

Publications

Publications of John Walsh

John Walsh is the author of numerous articles, case studies and projects in the above mentioned fields. Find out more information about John Walsh's publications

Learn more