The pain and gain of selling expensive products
Selling cheap is easy. Capturing a high price requires good marketing
The Swiss marketing association GfM has been awarding prizes to the most
ingenious companies in Switzerland for the past 30 years. In 2014 the
prize went to Swisscom, the country's top telecommunications firm. It
joins former laureates Mobility Car Sharing (2013), Freitag lab AG
(2012) and other past winners such as La Mobilière, Geberit, Mammut,
Jura, Logitech, Betty Bossi and Sika.