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Strategic Marketing in Action includes two intensive pre- and post-program distance learning phases. In phase I, you will refresh your marketing knowledge through assigned readings and work in parallel on identifying and outlining an individual marketing challenge you will then focus on solving throughout the program. In phase III, after the on-campus module, you receive 3 months' support to execute your action plan and share insights and learnings with IMD Faculty and peer participants. In both phases, exchanges between participants and Faculty are facilitated through internet chat rooms and live video conferences.

Lifelong learning at IMD

IMD also offers on-going education opportunities to all alumni to keep your skills and knowledge cutting edge. As an alumnus, you can attend business forums and other regular events across the world and access the latest developments in business research and thinking through our interactive Wednesday Webcast series.

Find out more on lifelong learning opportunities for IMD alumni

Strategic Marketing in Action

Creating and Capturing Value

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Strategic Marketing in Action