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Videos
Videos
Browse videos from PED Program Co-Director, Stuart Read
 | Stuart Read unravels the success story of the Freitag brothers in the first of a five part series on Effectuation. He talks about starting with your means or "The Bird In Hand Principle". Freitag sells 200,000 bags in 300 stores. Find out more in this video and read more about Effectuation here. » Watch video |
 | In the second of the five part series on Effectuation, Stuart Read talks about Agilyx in this video. He says, "Risk Little, Fail Cheap, Succeed Sooner or "The Affordable Loss Principle". Read more on Effectuation here. » Watch video |
 | Stuart Read talks about contingency or "The Lemonade Principle" in the third of a five part series on Effectuation. Surprises can be both positive and negative and can lead to the creation of some very successful products and services. Find out more in this video and read more about Effectuation here. » Watch video |
 | In the fourth of the five part series on Effectuation, Stuart Read talks about Husk Power Systems and co-creating new opportunities together with partners that commit to work with you and not worry as much about the competition. Husk Power Systems founded in 2007, delivers electricity in Bihar in India using the agricultural waste from rice production as fuel. Find out more in this video and read more about Effectuation here. » Watch video |
 | Stuart Read talks about ICE HOTEL (Bringing Effectual Principles Together) in the fifth of a five part series on Effectuation. Here is the story of Ingevar Kamprad, the man behind these iconic hotels! Watch it in this video and read more about Effectuation here. » Watch video |
 | Effectuation: The Cliff Notes by IMD Professor and PED Program Co-Director, Stuart Read. Watch him talk about his research and his book in this video. » Watch video |
