Orchestrating Winning Performance

Feeling good about making money: social responsibility and cash flow

Feeling good about making money: social responsibility and cash flow

With Professor Arturo Bris

With a few exceptions such as microfinance, social responsibility is typically integrated into a firm's strategy as an instrument that creates value by attracting customers or suppliers, but not as a direct source of value. Recent examples of CSR initiatives show that it is possible to first define a money-making strategy and then make it socially responsible, rather than the opposite. This session will show that corporate governance structures which put too much emphasis on shareholder value maximization are outdated. Our discussion will highlight that sharing cash flows increases the total cash flow.

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Program Overview | Description, dates and fees | OWP spirit | Related programs | Team Offers | Program Content | Program structure | Morning plenary sessions | New frontiers in decision making | Feeling good about making money: social responsibility and cash flow | Building a corporate culture in the 21st century | Governance successes and failures around the world | The power of China in the new world | Morning streams | Leading at the edge: how to bring out the best in yourself and others | Leading the family business: leveraging complexity for outperformance (8.30 - 12.30) | Navigating the future | Customer star: how to build a customer-centric organization | Leadership journeys: exploring the dynamics of power, collaboration, trust and authenticity | Strategic partnerships to gain competitive advantage | From scenarios to strategic priorities: getting your team aligned | Feeling crushed by complexity? Effective ways to simplify your business | Re-inventing the private sector: new business models | Leading the global enterprise: confronting new discontinuities | Afternoon insight sessions | Afternoon streams | BRICs and beyond: lessons from emerging markets | Driving innovation: from simply more dollars to social change | Leading for sustainable supply chain operations | Breaking the code: winning through entrepreneurial action | Building learning organizations | Mergers and acquisitions: a strategic finance view | The hard and soft, big and small, good, bad, and ugly sides of change | Creating dream teams: is it possible? | Moving up to enterprise leader: the Seven Seismic Shifts? | Actionable growth ideas: capitalizing on new business opportunities | Keynote speakers | John Micklethwait, Editor-in-Chief, The Economist | Yves Rossy, Jetman | James T. Hackett, Chairman & CEO, Anadarko Petroleum Corporation | Faculty Insights | Publications | Videos | Alumni | Alumni community