Description, Dates and Fees
Advanced Strategic Management (ASM) is for leaders encountering a specific business challenge or moving into significant leadership positions.
Develop and execute strategies in complex environments:
- Broaden your understanding of the global business environment you operate in
- Sharpen your analytical skills and learn how to structure your thinking
- Strengthen your leadership and communication skills
- Get challenged by Faculty and peers on how to best address your strategic business challenge
- Develop a strategy to address your business challenge and a solid action-plan for execution
3 weeks with additional pre- and post-program support
ASM is for executives encountering a specific business challenge or moving into significant leadership positions. Executives in ASM are seeking to sharpen their analytical skills and strategic leadership effectiveness. Program participants may be business-unit, region, division, function or country leaders.
Why not use the program as a launch pad for an organizational change or strategic project? Bring together managers from different units or regions of your organization. Develop a common approach, a common language and build on this shared approach by sending executives to the same program over time.
The following companies have put their trust in IMD in the past by sending participants to ASM:
- A.P. Moller Maersk
- Repsol YPF
- Al Faisaliah Group
- Polimoon Group
- Danske Bank
"Come to IMD with a challenge; walk out with a new mindset and toolbox, ready to conquer every future strategic challenge!"
Dan Kumm, President
Bluescope Steel North America LLC, United States
"ASM is a life-changing experience. With my new knowledge, insights and skills, I'm ready to engage my organization and the world. I feel reborn!"
Modupe Adeyeri, General Manager and Chief Information Officer
Guaranty Trust Bank PLC, Nigeria
"Since leaving ASM, I have succeeded in acquiring consulting mandates for two companies. My newly acquired knowledge and capabilities at IMD were instrumental in obtaining these mandates and enabled me to ask pertinent questions to uncover missing gaps in their strategies. The ASM workbooks were also very helpful - they provide great tools for engaging teams and organizations."
Marc Bernhardt, Senior Management Consultant
SAM Headhunting, Switzerland
"ASM was great and very important for our new strategy process. The workbooks are very productive - we specifically used the Resources + Capabilities concept which was completely new to the team but helped them to add another dimension to the process. Great stuff!"
Christof Leuenberger, Business Executive Manager
Nestle Peru SA, Peru
"ASM goes beyond intensive strategic management to explore global trends, leadership tools, supply-chain management, communications, pricing and organizational behavior. This program is a must for those who want to be a successful leader at any executive level."
Homoud Al-Otaibi, Head, Operational Planning & Performance Management
Kuwait Gulf Oil Company (KGOC), Kuwait
"ASM is a great opportunity to step back and really think from different perspectives about the strategic issues in your company and industry. It also helps you with the choices you have to make as a leader, and how to organize and implement these. An excellent broadening experience, both intellectually and interpersonally."
Ronald de Lange, Management Services Director
Hoogenbosch Retail Group BV, The Netherlands
You are moving into a significant leadership position and are facing the challenge of developing and executing strategies in complex environments. You must build a team and manage internal and external relationships so that your organization can create value and deliver results. When trying to achieve all of these things together - chances are you will quickly feel overwhelmed, despite your best intentions. Advanced Strategic Management (ASM) will help you build the confidence and capabilities you need to respond to such situations.
Structure your thinking to address strategic challenges
As a leader, it is essential that you learn to structure your thinking - by identifying patterns or connections, and by tackling key underlying issues - a skill you can apply regardless of the specific challenge you are facing. Learning not just what to think of, but how to think when developing an action plan, will also help you pick up "good execution habits" - that will enable you to enhance your personal impact and meet the challenges you have set for yourself and your team.
Get ready for execution: gain real-world experience and a global perpective
The program is built around addressing business challenges that are critical to you - and ensuring you can "get the job done" once back at work. Throughout the program, you will be challenged by Faculty and by your peers - a diverse group of executives from across industries and geographies - providing you with the global perspective and wealth of experience you need to address your particular business challenge.
Week one - Broadening perspectives
Immerse yourself in global trends
This first week takes you straight out of the office environment by taking a bird's eye view of what is going on in the world. You learn to think outside the box - looking at things from a completely different perspective. In particular, we explore discontinuous changes in your market environment to better understand how your customers and competitors are likely to behave under radically changing circumstances.
Week two - Clarifying alternatives
Reflect on your challenge and how you are going to operate change
The second week is about connecting what you have learned so far, with your personal context and strategic challenge. You learn to recognize patterns, clarify your ideas and get input from your colleagues. We get away from the classroom for a few days and take you to the Swiss Alps to reflect on your challenge and review your approach to leadership.
Week three - Focusing choices
Pull the strings together and lay out a plan for execution
During the third and final week, you consolidate and integrate everything you have learned by developing a solid plan for execution - so you are ready to take action once you get back to work. Because you won't be executing your plan alone, you will also explore how to make your plan come true by creating a powerful communication strategy, to convey your ideas to your teams so they are motivated and know what to do.
Our Faculty members are recognized world authorities in their fields. Dividing their time between teaching, research and working with international companies, they remain on top of the latest management trends.
You can expect timely, innovative learning activities, materials and content in all IMD programs.
|ASM Program Director|
Fees and Conditions
In this section, you will find important information on the program fee, application, invoicing, cancellation and transfer. If you have any questions, please do not hesitate to contact our program advisors.
The program fee (which can be found on the overview page) includes tuition, teaching materials, and lunch on weekdays. Travel or living expenses are not covered. You must settle your own hotel bills, both when in Lausanne and on off-campus assignments, as well as all dinners and lunches on weekends when applicable. IMD reserves the right to modify the program fee at any time.
To make a non-binding reservation, send us a completed tentative reservation form. This carries no obligation and is not a substitute for the formal application form.
Application & invoicing
Your application is forwarded to the Program Director who will evaluate it to ensure that the program corresponds to your objectives and profile. This can take approximately 1 week.
The Information & Registration office will notify you of the outcome of your application. If you are accepted, they will send your acceptance letter and invoice fee together by priority mail. From this point, your enrollment will be considered firm by both you and IMD.
Please pay the program fee within 30 days of the invoice date and no later than the commencement of the program. If you register within 1 month of the start of the program, you must settle the invoice immediately without exception.
Payment can be made by bank transfer or credit card.
Up to six weeks before the program start date, a program coordinator will contact you with information on hotels and pre-program preparation. Please note that IMD reserves enough rooms for each participant on the program.
If accepted, you understand that you must be completely free of professional duties while attending this program and that you must attend all scheduled sessions and activities.
|Cancellation & Transfer Policy|
|IMD must be notified in writing of all cancellations and transfers. If you are admitted to a program, but find that you are unable to attend, you have the following cancellation and transfer options:|
Up to six weeks before program start:
Note: IMD programs tend to be fully booked well in advance. Space may not be available in a later session.
From six weeks to up to 11 days before program start:
Within 10 days before program start:
A participant can be substituted on the same program session without incurring any fees. The substitute needs to apply and be admitted.
Note: Once you have paid the program tuition fee, if you do not attend another program within 24 months, the program fee will be forfeited.
|Cancellation and transfer policy|