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Who should attend

Advanced Strategic Management is for senior leaders responsible for developing and executing strategies to make their business more successful.

Learn about ASM from past participants

Program benefits

Find new ways to make your business more successful:

  • Master the latest strategy frameworks
  • Develop your strategic thinking
  • Test and develop your strategy ideas in deep dive sessions
  • Map out your detailed execution plan
  • Strengthen your leadership and communication skills

Duration

3 weeks with additional pre- and post-program support

When

Program Session 2016
ASM 3
October 31-November 18, 2016
Program Sessions 2017
ASM 1
February 27-March 17, 2017
ASM 2
June 05-23, 2017
ASM 3
October 23-November 10, 2017

Fee 2016

CHF 28,000

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Our participants

Advanced Strategic Management is for senior leaders responsible for developing and executing strategies to make their business more successful. Program participants are generally business-unit, region, division, function or country leaders.

Testimonials of Past Participants

At ASM I learned that being a good leader is to be confident in a decision and if you have a vision, you need to be true to that strategy and not just follow the numbers." Anders Mittag Vice President, Head of Business Sales | PostNord Danmark A/S | Denmark
Read the full story of how Anders Mittag became a better leader thanks to ASM.
IMD sells an advanced strategy program - which it certainly is - but it goes far beyond that by integrating the personal development emphasis. IMD doesn't shy away from the personal dimension but rather is dedicated to these discussions with participants. This is the key differentiator. Christian Bucheli Executive Director | Six Payment Services | Switzerland

The benefits of integrating personal development into a strategy program
Read the success story of ASM alumnus, Christian Bucheli

If I had to summarize Advanced Strategic Management, it is giving us the capabilities to be strategic teachers as well as true leaders. To be strategic you have to be a leader and to be a leader you have to be a whole person. Linking those together is very critical. Denise Beachy President | Hemlock Semiconductor Group | USA

How to Develop a Holistic Approach to Business Strategy
Read the success story of ASM alumna, Denise Beachy

ASM is a life-changing experience. You learn to look at things through different lenses, you learn to unlearn, and you connect the dots. Conversations with participants from a wide range of industries nurtured out-of-the-box thinking and generated new ideas for disruptive innovations from within. Alexander Koloshenko President & CEO | Zao Toyota Bank | Russia
Get ready for an intense, but highly rewarding personal learning journey! You arrive trailing the baggage of a tough personal business challenge. But then 3 weeks later - and thanks to the learning tools, the teaching and, most importantly, the support of your fellow participants and Faculty - you leave with new clarity and a fresh purpose - ready to drive change. James Whittingham Head of Chocolate Business Unit | Nestlé Nespresso SA | Switzerland
A group is just a group with the same goal or theme. A tribe comes together around the same core beliefs, mindsets and speaks the same language. For us at Aramex, the "Ouchy tribe" formed during IMD's Advanced Strategic Management program. The experience forced us to open up, trust each other and come together as a tribe. Mohammed Alkhas CEO GCC Aramex | United Arab Emirates (Mohammed participated in ASM with several other senior colleagues from Aramex)
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STRUCTURE YOUR STRATEGIC THINKING

Developing and implementing new ways to make your business more successful requires a structured approach. As a business leader, you need to understand the ever-changing business environment, make strategic choices about which direction to take, communicate this direction, and clarify how it will be executed.

ADDRESS YOUR BUSINESS CHALLENGE

Advanced Strategic Management enables you to apply learnings immediately and embed them in your own business context. In a three-step approach, you learn how to think - not just what to think of - when you develop a strategic plan.

You will:

  • Master the latest strategy frameworks
  • Develop your strategic thinking
  • Test and develop your strategy ideas in deep dive sessions
  • Map out your detailed execution plan
  • Strengthen your leadership and communication skills

You bring your specific challenge and leave with a plan for execution - as well as new tools, broadened experience and good "execution habits" that you can apply to any complex situation.

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Program structure

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WEEK ONE - SETTING THE CONTEXT

This first week provides a bird's eye view of what is going on in the world. In particular, we look at discontinuous market changes to better understand how your customers and competitors are likely to behave under radically changing circumstances. You also explore various frameworks for addressing your business challenge, and start to link strategy and leadership together.

WEEK TWO - FINDING THE RIGHT STRATEGY

The second week zooms in on your context. You start thinking strategically about your business challenge, and develop your strategy with Faculty and your peers - a diverse group of executives from different industries and geographies. This global wealth of experience is invaluable for defining the best choices for your challenge. You also look at how to mobilize people around your goals.

WEEK THREE - GETTING READY FOR EXECUTION

During the final week, you consolidate and integrate your new knowledge and skills by developing a solid plan for execution - ready to put into action once you get back to work. Because you won't be executing your plan alone, you continue strengthening your influence skills. This includes developing a powerful communication strategy that motivates your teams and lets them know what to do.

Our Faculty

Our Faculty members are recognized world authorities in their fields. Dividing their time between teaching, research and working with international companies, they remain on top of the latest management trends. You can expect timely, innovative learning activities, materials and content in all IMD programs.

ASM Program Director

Albrecht Enders German
Strategy and Innovation
PhD Leipzig Graduate School
of Management


ASM Faculty

Shlomo Ben-Hur Israeli | American
Leadership, Talent Management
and Corporate Training

PhD Humboldt University of Berlin

Arturo Bris Spanish
Finance
PhD INSEAD

Goutam Challagalla American / Indian
Marketing and Strategy
University of Texas at Austin

James E. Henderson Canadian
Strategic Management
PhD INSEAD

Mikolaj Jan Piskorski

American, Polish
Strategy and Innovation
PhD in Organizational Behaviour
Harvard University

Howard H. Yu Chinese (Hong Kong)
Strategic Management
and Innovation

DBA Harvard Business School

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In this section, you will find important information on the program fee, application, invoicing, cancellation and transfer. If you have any questions, please do not hesitate to contact our program advisors.

Fee

The program fee (which can be found on the overview page) includes tuition, teaching materials, and lunch on weekdays. Travel or living expenses are not covered. You must settle your own hotel bills, both when in Lausanne and on off-campus assignments, as well as all dinners and lunches on weekends when applicable. IMD reserves the right to modify the program fee at any time.

Tentative reservation

To make a non-binding reservation, send us a completed tentative reservation form. This carries no obligation and is not a substitute for the formal application form.

Application & invoicing

Your application is forwarded to the Program Director who will evaluate it to ensure that the program corresponds to your objectives and profile. This can take approximately 1 week.

The Information & Registration office will notify you of the outcome of your application. If you are accepted, they will send your acceptance letter and invoice fee together by priority mail. From this point, your enrollment will be considered firm by both you and IMD.

Please pay the program fee within 30 days of the invoice date and no later than the commencement of the program. If you register within 1 month of the start of the program, you must settle the invoice immediately without exception. Payment can be made by bank transfer or credit card.

Up to six weeks before the program start date, a program coordinator will contact you with information on hotels and pre-program preparation. Please note that IMD reserves enough rooms for each participant on the program.

If accepted, you understand that you must be completely free of professional duties while attending this program and that you must attend all scheduled sessions and activities.

Cancellation & transfer policy

IMD must be notified in writing of all cancellations and transfers. If you are admitted to a program, but find that you are unable to attend, you have the following cancellation and transfer options:

Up to six weeks before program start:

  • Cancellation: You receive a full refund of the program fee.
  • Transfer: You may transfer to the next available session with no transfer fee.

Note: IMD programs tend to be fully booked well in advance. Space may not be available in a later session.

From six weeks to up to 11 days before program start:

  • Cancellation: You incur a 50% cancellation fee.
  • Transfer: You incur a 20% transfer fee.

Within 10 days before program start:

  • Cancellation: You incur a 100% cancellation fee.
  • Transfer: You incur a 100% transfer fee.

Substitution

A participant can be substituted on the same program session without incurring any fees. The substitute needs to apply and be admitted.

Note: Once you have paid the program tuition fee, if you do not attend another program within 24 months, the program fee will be forfeited.

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Advanced Strategic Management

High impact strategy

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IMD in the rankings

IMD's programs are ranked highly by the world's most influential business publications.

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Participant testimonials 1

Hear first-hand about the program experience

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Participant testimonials 2

Find out how former participants have benefited specifically from ASM

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Participant testimonials 3

Participants share their personal challenges and experiences of ASM

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Personal development and strategy

Read how Christian Bucheli, executive director of Six Payment Services, benefited from the personal development emphasis at ASM

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Holistic approach to strategy

Read how Denise Beachy, president of Hemlock Semiconductor Corporation, successfully developed a holistic approach to business strategy.

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Advanced Strategic Management