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Advanced Strategic Management (ASM) is for leaders encountering a specific business challenge or moving into significant leadership positions.

Learn about ASM from past participants


Develop and execute strategies in complex environments:

  • Broaden your understanding of the global business environment you operate in
  • Sharpen your analytical skills and learn how to structure your thinking
  • Strengthen your leadership and communication skills
  • Get challenged by Faculty and peers on how to best address your strategic business challenge
  • Develop a strategy to address your business challenge and a solid action-plan for execution


3 weeks with additional pre- and post-program support.


Program Sessions 2016
February 29-March 18, 2016
June 06-24, 2016
October 31-November 18, 2016

Fee 2016

CHF 28,000

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Our participants

ASM is for executives encountering a specific strategic business challenge or moving into significant leadership positions. Program participants may be business-unit, region, division, function or country leaders. ASM attracts participants from a wide geographic diversity, currently represented by 66 different countries.

Testimonials of Past Participants

At ASM I learned that being a good leader is to be confident in a decision and if you have a vision, you need to be true to that strategy and not just follow the numbers." Anders Mittag Vice President, Head of Business Sales | PostNord Danmark A/S | Denmark
Read the full story of how Anders Mittag became a better leader thanks to ASM.
IMD sells an advanced strategy program - which it certainly is - but it goes far beyond that by integrating the personal development emphasis. IMD doesn't shy away from the personal dimension but rather is dedicated to these discussions with participants. This is the key differentiator. Christian Bucheli Executive Director | Six Payment Services | Switzerland

The benefits of integrating personal development into a strategy program
Read the success story of ASM alumnus, Christian Bucheli

If I had to summarize Advanced Strategic Management, it is giving us the capabilities to be strategic teachers as well as true leaders. To be strategic you have to be a leader and to be a leader you have to be a whole person. Linking those together is very critical. Denise Beachy President | Hemlock Semiconductor Group | USA

How to Develop a Holistic Approach to Business Strategy
Read the success story of ASM alumna, Denise Beachy

ASM is a life-changing experience. You learn to look at things through different lenses, you learn to unlearn, and you connect the dots. Conversations with participants from a wide range of industries nurtured out-of-the-box thinking and generated new ideas for disruptive innovations from within. Alexander Koloshenko President & CEO | Zao Toyota Bank | Russia
Get ready for an intense, but highly rewarding personal learning journey! You arrive trailing the baggage of a tough personal business challenge. But then 3 weeks later - and thanks to the learning tools, the teaching and, most importantly, the support of your fellow participants and Faculty - you leave with new clarity and a fresh purpose - ready to drive change. James Whittingham Head of Chocolate Business Unit | Nestlé Nespresso SA | Switzerland
A group is just a group with the same goal or theme. A tribe comes together around the same core beliefs, mindsets and speaks the same language. For us at Aramex, the "Ouchy tribe" formed during IMD's Advanced Strategic Management program. The experience forced us to open up, trust each other and come together as a tribe. Mohammed Alkhas CEO GCC Aramex | United Arab Emirates (Mohammed participated in ASM with several other senior colleagues from Aramex)
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You are moving into a significant leadership position and are facing the challenge of developing and executing strategies in complex environments. You must build a team and manage internal and external relationships so that your organization can create value and deliver results. When trying to achieve all of these things together - chances are you will quickly feel overwhelmed, despite your best intentions.

Advanced Strategic Management (ASM) will help you build the confidence and capabilities you need to respond to such situations.

Structure your thinking to address strategic challenges

As a leader, it is essential that you learn to structure your thinking - by identifying patterns or connections, and by tackling key underlying issues - a skill you can apply regardless of the specific challenge you are facing. Learning not just what to think of, but how to think when developing an action plan, will also help you pick up "good execution habits" - that will enable you to enhance your personal impact and meet the challenges you have set for yourself and your team.

Get ready for execution: gain real-world experience and a global perspective

The program is built around addressing business challenges that are critical to you - and ensuring you can "get the job done" once back at work. Throughout the program, you will be challenged by Faculty and by your peers - a diverse group of executives from across industries and geographies - providing you with the global perspective and wealth of experience you need to address your particular business challenge.

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Program structure

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Week 1 - Broadening perspectives

Immerse yourself in global trends

This first week takes you straight out of the office environment by taking a bird's eye view of what is going on in the world. You learn to think outside the box - looking at things from a completely different perspective. In particular, we explore discontinuous changes in your market environment to better understand how your customers and competitors are likely to behave under radically changing circumstances.

Week 2 - Clarifying alternatives

Reflect on your challenge and how you are going to operate change

The second week is about connecting what you have learned so far, with your personal context and strategic challenge. You learn to recognize patterns, clarify your ideas and get input from your colleagues. We get away from the classroom for a few days and take you to the Swiss Alps to reflect on your challenge and review your approach to leadership.

Week 3 - Focusing choices

Pull the strings together and lay out a plan for execution

During the third and final week, you consolidate and integrate everything you have learned by developing a solid plan for execution - so you are ready to take action once you get back to work. Because you won't be executing your plan alone, you will also explore how to make your plan come true by creating a powerful communication strategy, to convey your ideas to your teams so they are motivated and know what to do.

Our Faculty

Our Faculty members are recognized world authorities in their fields. Dividing their time between teaching, research and working with international companies, they remain on top of the latest management trends. You can expect timely, innovative learning activities, materials and content in all IMD programs.

ASM Program Director

Albrecht Enders German
Strategy and Innovation
PhD Leipzig Graduate School
of Management

ASM Faculty

Shlomo Ben-Hur Israeli | American
Leadership, Talent Management
and Corporate Training

PhD Humboldt University of Berlin

Arturo Bris Spanish

Goutam Challagalla American / Indian
Marketing and Strategy
University of Texas at Austin

James E. Henderson Canadian
Strategic Management

Mikolaj Jan Piskorski

American, Polish
Strategy and Innovation
PhD in Organizational Behaviour
Harvard University

Howard H. Yu Chinese (Hong Kong)
Strategic Management
and Innovation

DBA Harvard Business School

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In this section, you will find important information on the program fee, application, invoicing, cancellation and transfer. If you have any questions, please do not hesitate to contact our program advisors.


The program fee (which can be found on the overview page) includes tuition, teaching materials, and lunch on weekdays. Travel or living expenses are not covered. You must settle your own hotel bills, both when in Lausanne and on off-campus assignments, as well as all dinners and lunches on weekends when applicable. IMD reserves the right to modify the program fee at any time.

Tentative reservation

To make a non-binding reservation, send us a completed tentative reservation form. This carries no obligation and is not a substitute for the formal application form.

Application & invoicing

Your application is forwarded to the Program Director who will evaluate it to ensure that the program corresponds to your objectives and profile. This can take approximately 1 week.

The Information & Registration office will notify you of the outcome of your application. If you are accepted, they will send your acceptance letter and invoice fee together by priority mail. From this point, your enrollment will be considered firm by both you and IMD.

Please pay the program fee within 30 days of the invoice date and no later than the commencement of the program. If you register within 1 month of the start of the program, you must settle the invoice immediately without exception. Payment can be made by bank transfer or credit card.

Up to six weeks before the program start date, a program coordinator will contact you with information on hotels and pre-program preparation. Please note that IMD reserves enough rooms for each participant on the program.

If accepted, you understand that you must be completely free of professional duties while attending this program and that you must attend all scheduled sessions and activities.

Cancellation & transfer policy

IMD must be notified in writing of all cancellations and transfers. If you are admitted to a program, but find that you are unable to attend, you have the following cancellation and transfer options:

Up to six weeks before program start:

  • Cancellation: You receive a full refund of the program fee.
  • Transfer: You may transfer to the next available session with no transfer fee.

Note: IMD programs tend to be fully booked well in advance. Space may not be available in a later session.

From six weeks to up to 11 days before program start:

  • Cancellation: You incur a 50% cancellation fee.
  • Transfer: You incur a 20% transfer fee.

Within 10 days before program start:

  • Cancellation: You incur a 100% cancellation fee.
  • Transfer: You incur a 100% transfer fee.


A participant can be substituted on the same program session without incurring any fees. The substitute needs to apply and be admitted.

Note: Once you have paid the program tuition fee, if you do not attend another program within 24 months, the program fee will be forfeited.

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Advanced Strategic Management

Driving sustainable business results

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IMD in the rankings

IMD's programs are ranked highly by the world's most influential business publications.

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Participants testimonials 1

Find out how former participants have benefited specifically from ASM.

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Reflections on Advanced Strategic Management

Hear how Jouko Karvinen, former CEO of Stora Enso, has benefited from attending ASM.

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Participant testimonials 2

Participants share their personal challenges and experiences of ASM.

Watch the video

Personal development and strategy

Read how Christian Bucheli, executive director of Six Payment Services, benefited from the personal development emphasis at ASM.

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Holistic approach to strategy

Read how Denise Beachy, president of Hemlock Semiconductor Corporation, successfully developed a holistic approach to business strategy.

Read more
Advanced Strategic Management