Our Team

The core DBT Center team is drawn from both IMD & Cisco

Michael Wade

Cisco Chair in Digital Business Transformation | Professor of Innovation and Strategy

Michael is the Director of the Global Center for Digital Business Transformation, an IMD and Cisco initiative. Michael has more than 50 articles and presentations to his credit in leading academic journals and conferences and has written seven books and more than 20 case studies based on his experience working with organizations. He co-directs IMD’s Leading Digital Business Transformation executive program, and has designed several customized programs for companies such as Credit Suisse, Vodafone, Maersk, Zurich Financial, PSA Peugeot Citroen, and Cartier. He has provided consulting services, executive education, and expert evaluations to public and private sector organizations, including IBM, LVMH, Nestlé, Google, and Novartis. Michael obtained Honors BA, MBA and PhD degrees from the Richard Ivey School of Business, University of Western Ontario, Canada. He has lived and worked in seven countries and currently resides with his family in Switzerland.

Remy El Assir

Operations Manager

Remy manages the operations on-site and his activities include client engagement, marketing, and networking events. Along with the Director, Remy manages the Center's financial position and budget. Remy is the main client interface; interested parties may send Remy requests regarding: center sponsored networking events, advisory services, and research collaboration opportunities.  Prior to joining the DBT Center, Remy worked for IMD's open and partnership programs - delivering a portfolio of executive education programs for IMD's executives. Remy speaks English, Arabic, and French fluently and holds a BBA from Les Roches University, Switzerland.

Jialu Shan

Research Associate

Jialu's research areas include international businesses, business model innovation, and corporate governance practices. She obtained her PhD degree in Economics (management) from the Faculty of Business and Economics at the University of Lausanne (HEC, Lausanne) in 2012. Before joining IMD she worked as a lecturer at the International Hotel School of César Ritz Colleges in Brig, Switzerland.

Andrew Tarling

Research Associate

Andrew brings more than 20 years experience of working in digital transformation in the publishing industry and e-Learning fields. He has worked at board level as Digital Director and e-Strategy Director for some of the largest European publishing companies as well as having experience of initiating start-ups and growing small businesses in the e-Education space. Prior to joining DBT he acted as consultant on innovation, digitization and digital transformation to a range of organizations. With a background in coding and technology coupled with expertise in HCI, UX and interface design Andrew brings a complementary skill-set to the qualitative analysis of research data in the Digital Business Transformation eco-system. He holds degrees in Computer Science, Education and Archaeology.

James Macaulay

Senior Director Cisco Digitization Office | Visiting Scholar Global Center for Digital Business Transformation

With nearly two decades of high tech experience, and an extensive body of published research, he has been at the forefront of Cisco's thought leadership to define digital market transitions and their implications. He is a professional researcher and works with companies around the world to design their digital change roadmap. Prior to Cisco, he spent seven years as an entrepreneur, running a consulting startup focused on high tech market research and strategy. He has managed technology research portfolios in both the private and public sectors, having served as an analyst with Gartner in Silicon Valley and the Canadian Department of Foreign Affairs and International Trade in Brussels. James holds a BA (with honors) from Dalhousie University and an MA from the University of Toronto, both in political science. He currently lives in British Columbia with his wife and two children.

Andy Noronha

Director Cisco Digitization Office | Visiting Scholar Global Center for Digital Business Transformation

Andy Noronha is a director in the Cisco Digitization Office, where he works to develop research and insights that will help guide the future of digitization for the company, and its customers. He is also a visiting scholar at the Global Center for Digital Business Transformation, an IMD and Cisco initiative, where he conducts research and works with executives from companies seeking to remain competitive in an era of digital disruption. With 20 years of experience in the technology industry, he possesses a strong background in helping companies remain competitive in the world of business where technology is constantly evolving. He started his career as an analyst at Gartner, where he led the energy practice and delivered consulting engagements for global technology companies. He later went on to co-found a market research and consulting firm that helped technology vendors to improve their sales and marketing efforts in vertical markets. He is very interested in understanding how technology will transform the lives of future generations. Andy holds a BS in bioengineering from the University of California, Berkeley. He currently lives in Southern California with his wife and two children.

Jeff Loucks

Director Cisco Digitization Office | Visiting Scholar Global Center for Digital Business Transformation

Jeff works with Global 500 firms and innovative startups to explore the strategies and concrete steps companies must take to thrive in an era of digitization. Through fifteen years of research, writing, and consulting, Jeff has helped companies capitalize on technological change by transforming their business models. Jeff is especially interested in the strategies organizations use to adapt to accelerating change. An extensive academic background complements his technology expertise. He wrote his PhD dissertation on Machiavelli (one of the world’s great strategists) and draws upon philosophy, psychology, and political science to understand both institutional and human responses to today’s escalating challenges. Jeff has a BA in political science from The Ohio State University, and an MA and PhD in political science from the University of Toronto. He resides in Ohio with his wife and two sons.

Joel Barbier

Director Cisco Digitization Office | Visiting Scholar Global Center for Digital Business Transformation

Joel works to develop strategic insights and value frameworks that help guide the digital transformation of the company, and investments for its customers. Prior to joining the Cisco Digitization Office, Joel managed the Global Research and Economics Practice of Cisco Consulting Services. He has led financial and economic consulting engagements with top CXOs of several Fortune 500 companies and government agencies, including Ford, Unilever, Walmart, AT&T, and General Electric. He helped formulate business and technology strategy, assesses the economic and financial impact of technology investments, and drove Cisco’s technology thought leadership – with specific focus on quantifying value opportunities in the Digital Economy. Barbier holds an M.B.A. in finance from the Community of European Management School, delivered by the University of Cologne, Germany; and an M.S. from the HEC Graduate School of Management, Paris.

Hitendar Sethi

Researcher Cisco Digital Value Practice | Visiting Researcher Global Center for Digital Business Transformation

Hitendar has spent more than a decade tracking and understanding key trends, market transitions and solving complex customer problems using unique insights and data analytics. He has also written and contributed to various thought pieces on the evolving role of technology and information security, and its resulting market impact. Hitendar has worked with customers across industries including high tech, retail, and healthcare. Before joining Cisco, Hitendar was a senior research lead and group manager with Evalueserve, a research and data analytics company. Hitendar holds a bachelor's degree in information technology from the Sikkim Manipal University in India.

Lauren Buckalew

Analyst Cisco Digital Value Practice | Visiting Researcher Global Center for Digital Business Transformation

Her research focuses on primary source interviews to uncover technology and business disruptions, and analyze the impact across companies and industries. Lauren also provides administrative and operational support to the Center. Before joining Cisco, Lauren was a researcher and market research group manager at Evalueserve, a research and data analytics company. She began her research career in Shanghai, at positions with the U.S. Consulate Agricultural Trade Office and at Charmer Business Consulting, a boutique research firm. Lauren holds a B.A. in Asian and Middle Eastern Studies from the University of Pennsylvania.