A global hub for applied research where executives engage to solve the real-world challenges created by massive market transitions.
The Global Center for Digital Business Transformation (DBT Center) — an IMD and Cisco Initiative, was officially opened on June 23, 2015.
IMD is a top-ranked business school with a flexible, effective approach to real-world executive education and a focus on applied research. Cisco has the technical expertise and open innovation approach that can help executives generate practical insights to succeed in today’s fast-moving competitive marketplace. Together, IMD and Cisco can create a highly differentiated and actionable perspective on digital business transformation.
The DBT Center, based in Lausanne, includes office space for reseachers as well as a “business innovation lab” showcasing leading-edge capabilities and providing a venue for co-innovation with customers. Research focuses on digital disruption, competitive change, business model innovation, and transformation-oriented themes involving people, process, and technology change. Executives come to the DBT Center to grapple with and innovate around their most pressing business challenges.
The DBT Center is led by the Cisco-sponsored Chair of Digital Business Transformation, Professor Michael Wade, who serves as its Director. Kevin Bandy, Cisco's Chief Digitization Officer, is Cisco’s executive sponsor. Thierry Maupile, Cisco VP, Strategic Ecosystem Group and an IMD Executive in Residence, was instrumental in establishing the DBT Center and serves a key advisory role.
The research team is drawn equally from IMD and Cisco.