IMD International

Business Forum - Toronto, March 4, 2010

  Winning at Innovation through Cultural Diversity
Overview Canadian companies have a wealth of cultural diversity – whether they’re doing business just in Canada or around the world.  But are you using this “free” resource to achieve competitive advantage?  Cultural diversity is a key ingredient for innovation.  In this session, we’ll identify how to unlock its potential and use cultural diversity for higher performance through innovation.

IMD professor Martha Maznevski will lead this interactive session, graciously sponsored by the Consulate General of Switzerland, and will discuss her latest research and work in the field.

Martha Maznevski (Canadian, PhD Ivey Business School, Program Director of IMD’s MBA program) runs programs spanning a broad range of organisational behaviour topics, including teams and leadership in global and virtual (distance) contexts, diversity and inclusiveness, and the relationship between organisational and national cultures. She has served as advisor to public and private organisations in North America, Europe and Asia on issues of managing people globally.

Details Date & Time

Thursday, March 4, 2010
Welcome & Registration: 18:00-18:45
Interactive Presentation: 18:45-20:00
Hors d'oeuvres & Cocktails: from 20:00


The National Club
303 Bay St.
Toronto, ON  M5H 2R1

Registration Please join us for a lively dialogue on this timely and interesting topic.  There will be wine and assorted refreshments served and abundant time for networking.  The cost is $20.  You may register on-line at:

If you have any questions or would like further information, please e-mail: or

Best regards,

Brett Berman,
President of the IMD Alumni Club of Toronto


Lynn Verdina-Henchoz
Director of Markets IMD

General Information

What is an IMD Business Forum?

IMD's Business Forums are organized by IMD throughout the world. They gather IMD's Alumni, executives and managers from companies who are members of the IMD Corporate Learning Network as well as top decision makers. Focusing on leadership, management and business issues influencing regional & global development and growth, the Forums are interactive, informative events that will also provide you with great networking opportunities. They create compelling dialogue and provide a platform for cross-industry, high-level debate and discussion. You will discover the exceptional standards we set in executive education.


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