IMD International


Frugal Innovation: Winning Strategy in the New World Order

  Frugal Innovation: Winning Strategy in the New World Order

Today's Discovery Event is centred around two themes relevant to anyone interested in the high growth economies of the BRIC and beyond. First, do strategies that allow firms to succeed in developed economies are the same ones firms need to pursue when they try to grow in emerging economies? Specifically:

  1. What are the challenges that frustrate firms in emerging economies and how they can turn them into opportunities?
  2. How can firms leverage capabilities developed in emerging economies to create success in developed markets? 

Second, what can firms from emerging economies do to develop global brands? We focus on Tata group from India and Samsung group from South Korea. While Tata has often relied on cross border acquisition as a way to develop new capabilities, Samsung chose to develop capabilities in house. We want to understand what made the difference between success and failure. Specifically:

  • How could Tata Motors, an Indian company in its first ever international acquisition succeed while its more established rivals from The US and Europe failed?
  • How did Samsung transform itself just over a decade from a mediocre OEM manufacturer based on low cost advantage to a world-class performer with a strong brand?

Date, Time & Location:

April 8th, 2013

8.30 Registration and Welcome
9.00 Beginning of session
12.00 Lunch break
13.30 Resume session
17.00 Closure

Hotel Tryp Iguatemi
Rua Iguatemi, 150 – Itaim Bibi
São Paulo, SP.
Cep: 01451-010


Winning Strategy in the New World Order, April 8th, 2013 in Sao Paulo, Brazil

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