IMD International

IMD Business Forum - Barcelona, March 30, 2011

  The trends of in sourcing and near shoring

We are happy to confirm the next IMD Business Forum and Alumni meeting on the topic:

"The trends of in-sourcing and near-shoring: Evolution or revolution of your business models."

We have invited Manel Adell, CEO of Desigual and Carlos Cordon. Carlos is Professor of IMD specialized in value chain management. His latest work is about the trends of in-sourcing and near-shoring.

The event will take place on the evening of the 30th of March 2011 at 18.30 with a welcome drink followed by the conference at 19.15h and a cocktail at 20.45

The venue is Hotel Casa Fuster, Passeig de Gràcia 132, 08008 Barcelona.

Summary of the meeting
Adopting the correct business model can determine the difference between failure and becoming the market referent. A business model defines how the organisation creates and delivers value and affects all it does, from the way it interacts with clients and suppliers, to its internal processes or its policies. Over the last decades, companies have adopted increasingly sofisticated outsorcing practices and have developed capabilities that allow them to responde more quickly to emerging market demands.
More and more, however, companies such as Desigual have come to realise, in a counterinituitive way, that there are functions which, when carried out internally, either partially or fully, allow them create more value. These companies also understand their prescriptive role in the development of new products and services following the spirit of Henry Ford: “If I has asked people what they wanted, they would’ve said faster horses”. Manel Adell, CEO of Desigual, and IMD Operations Professor Carlos Cordón, will talk to us about the challenges and rewards of finding the right business model for our company.

To confirm your assistance, please use the button below:


Fernanda Rodriguez
IMD Alumni Club Spain

Stein Jacobsen
Corporate Development Director, Latin America and Iberia
IMD Intertional, Switzerland
Direct tel: +41 79 310 52 29
Fax: +41 21 618 06 00


18.30 Registration and Welcome drink
19.00 Introduction by Stein Jacobsen, Corporate
          Development Director, Latin America and Iberia and
          Fernanda Rodriguez, President, IMD Alumni Club Spain
19.15 Presentation by Manel Adell, CEO of Desigual
20.00 "The trends of in-sourcing and near-shoring: Evolution
          or revolution of your business models" by Carlos
          Cordón, LEGO Professor of Supply Chain Management
20.45 Q&A session and cocktail

This Event is by invitation only (no participation fee). Please note that registrations will be made on a first come, first serve basis.
Dress Code: Business Casual.


Amandha Negro Cortes
Itaú Unibanco – Banco Múltiplo S/A
Phone: + 55 11 5029 2939

Tania Naomi Konishi
IMD Market and Event Assistant, Brazil

General Information

What is an IMD Business Forum?

IMD's Business Forums are organized by IMD throughout the world. They gather IMD's Alumni, executives and managers from companies who are members of the IMD Corporate Learning Network as well as top decision makers. Focusing on leadership, management and business issues influencing regional & global development and growth, the Forums are interactive, informative events that will also provide you with great networking opportunities. They create compelling dialogue and provide a platform for cross-industry, high-level debate and discussion. You will discover the exceptional standards we set in executive education.


The trends of in sourcing and near shoring

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