IMD International


The African Opportunity:

The time to do business has come

  The African Opportunity-5-6-November-2012

International Economy

Date November 5-6, 2012

While a lot of attention is being paid to BRIC countries, Africa is emerging as the third fastest growing region in the world. With a population of one billion – the fastest growing and youngest in the world – and an emerging middle class, African consumers are today more prosperous than ever. The Learning Network event will focus on the opportunities and challenges of doing business in Africa. Three themes have tentatively been identified:

• The distribution challenge – how to reach the emerging consumers at the bottom of the pyramid
• Innovative business models and local competitors
• The war for talent

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