IMD International


Ready? The 3Rs of Preparing Your Organization for the Future

  Ready? Preparing Your Organization for the Future 2013

Strategy and General Management


September 4, 2013
08:30 - 17:00


Business leaders today live in two worlds, the immediate and the long-term. Given intense and growing pressures for immediate results, many leaders are caught up in a short-term trap, and many organizations are becoming exhausted with activity. But is this activity really preparing them for the future, or are they just trying to hold onto the past.

On the other side, there are fundamental trends reshaping the world in which business will compete in the future. These changes include falling boundaries between industries (e.g., with banks competing with telecommunications firms), a shifting economic center of gravity, and changing expectations – or demands – from consumers, employees and even society as a whole. Incremental change from current business models and mindsets will not adequately prepare businesses for this future.

So the question facing leaders today is how to prepare their organizations for the future, while continuing to deliver current results. This challenge is the focus of the recently published book “Ready? The 3Rs of Preparing Your Organization for the Future.” Based on interviews with 156 CEOs and other leaders from developed and high growth markets, this discovery event highlights four major challenges facing senior business leaders today:

• Bridge the gap: Addressing the causes of the short- vs long-term trap in your  organization
• Rethink your playing field: Analyzing the trends reshaping your future and  evaluating the implications on your business
• Redefine your ambition: Addressing the need to clarify your vision and purpose as  fundamental building blocks for preparing for the future
• Reshape how you work: Highlighting the need to use two directional thinking to   clarify your “sprints” and “marathons,” exploring the need to move from  transactional to a relational mindset in your interactions, and moving from an   organization based on complacency to one with the courage, capacity and commitment  to challenge and move your organization forward.

Target audience:
• Senior Managers responsible for Business Units, Senior/Middle Managers responsible  for leading global teams



Gustav Mahlerplein 90
1070 AT Amsterdam
The Netherlands

General Information

IMD hosts a series of one and a half day discovery events throughout the year on the IMD campus. These events give you the chance to discuss IMD’s latest research with executives from all over the world.

Discovery events are open to executives from Learning Network member companies.

Registration for events is on a first come, first served basis. IMD does its utmost to accommodate all Learning Network members and retains the right to refuse, or to place on a waiting list "multiple" registrations coming from the same company.


Ready? The 3Rs of Preparing Your Organization for the Future, Amsterdam, September 4, 2013

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