||The current financial crisis is just the most recent of many important events that have changed the socio-political-economic landscape of the transnational corporation. Forces of globalization now confront equally powerful forces of insularism and protectionism. The growing popularity of free market capitalism has suddenly hit some brakes, ironically in its very bastions of Washington, London, and Berlin. Also, the Trans National Corporation (TNC) of the past decade was mostly North American, West European or Japanese – from the so called Triad nations. No longer; TNCs from rapidly developing economies like Brazil, Russia, India and China – the so called BRIC countries have also gotten on to the global stage. Succeeding in this new business landscape, alongside new competitors, poses a daunting challenge for TNC managers whether they are from the old Triad or the new BRIC regions. If you are one of these managers, please join us for this special two day event where we hope to share with you our perspectives on the new strategies and organizational approaches that are needed to meet your challenge. We hope you will roll up your sleeves and debate us on our suggestions. In turn, we hope that our discussions will point to some actionable steps for you, come Monday morning after the event. Hope to see you in Lausanne.