IMD International

IMD DISCOVERY EVENT

Managing Culture Change

  Managing Culture Change
Topic Leading the Global Enterprise
Date March 18-19 2010
Details

Creating competitive advantage in a company requires building a culture that aligns people to the business strategy. Systems and structures may well need to change however capturing the hearts and minds of employees is a crucial key to success. Whilst many companies try to do this very little is actually known about companies’ efforts at culture change, and what leaders can learn from their successes and their setbacks. During this discovery event we will explore the culture change efforts in several global companies. In each of these companies Professors Dan Denison and Robert Hooijberg have tracked the changes in the culture over time, and analyzed the impacts of specific organizational actions. These cases will be used as a basis to discuss the issues participants currently face in their organizations

Discover:

• What companies really can do to change their culture

• Key tools companies can use to effect lasting culture change

• Levers to development new mindsets

IMD DISCOVERY EVENT
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Managing Culture Change, Lausanne, Switzerland, March 18-19, 2010
 

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