IMD International

IMD DISCOVERY EVENT

Launching Strategic Initiatives

  Launching Strategic Initiatives March 17-18
Topic

Innovation and Learning

Details To ensure a sustained competitive advantage, companies need to continuously build a portfolio of strategic initiatives that are derived from the company's strategic priorities - also termed Must Win Battles. Having defined these Must Win Battles is, however, only the starting ground for success. Implementing the strategic initiatives that derive from these priorities involves far more than mere statements of strategic direction, they require managing the portfolio of initiatives and setting each initiative up in a manner that sets the foundation for success. Yet, these initiatives need to be managed on an on-going basis as attention throughout implementation by multiple stakeholders is a key requirement.
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Launching Strategic Initiatives, Lausanne, Switzerland, March 17-18, 2011
 

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