IMD International

IMD GLOBAL CENTER EVENT

From Imitation to Innovation: How emerging market firms move up the value chain

December 13, 2012

  IMD-Global-Cente-Event-From Imitation to Innovation
Topic

Strategic Management and Innovation

Date

December 13, 2012

Details

The purpose of this session is two-fold. First, we'll examine how emerging market firms rapidly move up the value chain and develop higher-level capabilities. What has been the critical patterns of success among these new contenders? In response to this challenge, we'll look at how some established multinationals reintegrate their activities to compete effectively in China and in other emerging economies. We examine how multinationals can deliver compelling value propositions to an often less-understood target audience among these emerging economies.

IMD GLOBAL CENTER EVENT
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From Imitation to Innovation, Lausanne, Switzerland, December 13, 2012
 

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