IMD International

IMD DISCOVERY EVENT

From Venture Capital to Venture Clients

  From Venture Capital to Venture Clients 2017
Topic

 Start-ups

Date

February 16-17, 2017

Details

FROM VENTURE CAPITAL TO VENTURE CLIENT:HOW COMPANIES ARE REVOLUTIONIZING THE WAY THEY INTEGRATE START-UPS INTO THE INNOVATION PROCESS

By Professor Albrecht Enders


Established companies invest increasing amounts of time and money to leverage start-ups as a booster for innovation and growth. In fact, there is hardly any big player that has not yet set up a corporate venture capital unit, an incubator, an accelerator, or an innovation lab. But current approaches are expensive, risky, and difficult to manage. And they mostly fail to achieve their main strategic goal, which is to propel innovation through engaging with start-ups. 

During this Discovery Event we want to build on our extensive research and our collaboration with BMW’s innovative Start-up Garage approach to: 

     Discuss the main reasons why collaborating with start-ups might be so desirable but also so challenging for established corporations

    Learn different approaches of how companies engage with start-ups and provide a framework for better understanding their defining characteristics and differences

      Present a novel framework: The Venture Client Approach, which our team has developed, based primarily on BMW’s Start-Up Garage initiative

    Use the Venture Client Approach to systematically reflect on the way the participants’ companies have approached start-ups so far and to discover new opportunities for leveraging the power of start-ups for corporate innovation

Discover:

·        The results of our research, and the experiences from BMW’s initiative

·     Live-cases with senior executives of established companies trying to engage with start-ups and hear the perspectives of experienced entrepreneurs 

Target audience:

·     Leaders from a diverse range of industries who are interested in finding out more about how to integrate start-ups into corporate innovation

DISCOVERY EVENT
» ONLINE REGISTRATION

From Venture Capital to Venture Clients, Lausanne, February 16-17
 

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