|Topic||Innovation and Learning|
|Date||November 25-26 2010|
It is the relentless business paradox. The entrepreneurial dream is to build a large enduring firm, yet large enduring firms aspire to become more entrepreneurial. This Discovery Event will begin to bridge the gap, helping large firms create new innovations, products and markets. The agenda will include a variety of relevant perspectives, including:
• Approaches used by expert entrepreneurs
Fortune 50 firms and 50-person startups share a common goal of creating new opportunities to sustain and grow. Participants in this Discovery Event will find that the process is fundamentally the same for both types of organizations, it is not mysterious, and that entrepreneurial opportunities can be created systematically. We hope you can join us.
Stuart Read is Professor of Marketing at IMD and a serial entrepreneur recovering from creating 6 startups (2 IPO and 4 acquired).