IMD International

IMD DISCOVERY EVENT

DIGITAL MARKETING

  Digital Marketing 2016
Topic

Marketing

Date

October 6-7, 2016

Details

Digital Marketing: Separating Fact from Fiction by Goutam Challagalla

Overview Description:

There are many articles claiming that marketing – B2C and B2B – is being completely transformed because of digital technologies. Digital marketing experts suggest that the customer decision process is completely different than it was a few years ago; thus the ’’old’’ rules of marketing do not work.

Likewise, experts claim that brands are less relevant because customers can easily access customer reviews to make their decisions. Some suggest that companies should create more exciting products because ‘no one likes to speak about boring products.’

How do we separate hype from reality? What does the research really show? The purpose of this event is to share research and case studies on the true impact of digital technologies on marketing.

Discover how to:
Separate the hype from reality
Understand whether branding is still relevant
Know whether segmentation still matters
Learn how to master the art of creating buzz

Target audience:
Senior level and mid-level marketing executives

DISCOVERY EVENT
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Digital Marketing: Separating Fact from Fiction, Lausanne, October 6-7, 2016
 

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