IMD International

IMD DISCOVERY EVENT

Why do smart people make stupid decisions?

Decision biases in management, finance and marketing

  Customer Excellence-February-23-24-2012
Topic Service and Marketing
Date February 23-24, 2012
Details

This event discovers decision biases in different fields, such as management, finance, and marketing. We present an overview on behavioural finance, behavioural pricing and related fields. Based on the discussions, participants will reflect upon their own biases and irrational behaviours and apply the insights to their daily work.

Discover:

  • "The logic of failure"
  • The impact of statistics
  • Behavioral finance
  • Strategic mistakes
  • Behavioral Pricing
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