IMD International

Chief Marketing Officers' Roundtable


The CMO Roundtable is a unique opportunity for you and CMO's to exchange ideas around challenges and opportunities they are currently facing. The theme of the 2013 CMO Roundtable will be "From Customer Insight to Marketing Strategy". Through live cases and insights from best practices we will share the opportunity to exchange and learn from each other. We are delighted to be supported by senior marketing executives from a range of organizations who will provide their own perspective on different aspects of best practice in marketing today.

Confirmed keynote speakers to date include:
Mr. Azeem Azhar, Chief Executive Officer, Peer Index
Mr Carlos da Silva Lopes, Global Marketing Director, The Dow Chemical Company
Mr. Paul Mullen, Chief Marketing Officer, General Electric Healthcare (GE)

The Chief Marketing Officers' Roundtable will be hosted by Professor Dominique Turpin, The Nestlé Professor, IMD President and Professor Stefan Michel, Professor of Marketing and Service Management.


From Tuesday, November 26 at 17:00 until Wednesday, November 27 14:00

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