|Topic||Details to follow|
|Dates||September 13-14, 2012|
The objective of this roundtable will be to provide participants with an opportunity to learn from leading practitioners who are addressing challenging contemporary marketing issues. Our theme will be 'enhancing marketing practice'. Through live cases and insights from global best practices we'll share the opportunity to better understand what you need to get right. We're delighted to be supported by senior marketing executives from global companies who will provide their own perspective on different aspects of best practice in marketing today. Confirmed speakers to date are: Patrick Dodd, President, Consumer Europe, Nielsen Group
They will be joined by IMD Professors to explore topics including how Social Media is impacting marketing, understanding the customer experience, channel shift and brand stretch.
|Location||IMD is located in Lausanne, Switzerland, on the shores of Lake Geneva, approximately 40 minutes by road or rail from Geneva International Airport.|
|General Information||The event is free of charge, by invitation only. Travel and accommodation are at participants’ own expense.|