During this meeting of invited senior marketers, we will explore the important role of achieving excellence in vital marketing processes and assets, and how this excellence is critical in highly competitive market places. Senior practitioners will take center stage to share unique experiences, identify common ground and explore development opportunities. The roundtable will be hosted by Professor Seán Meehan, Martin Hill Professor of Marketing and Change Management.
|Dates||Thursday, September 8, 2011 - starting at 17:30
Friday, September 9, 2011- ending at 14:00
Thursday, September 8, 2011 - IMD International, Lausanne
Friday, September 9, 2011 - IMD International, Lausanne
08:00 Customer Success through Key Account Management We will examine how key account leaders deal with high levels of complexity, ambiguity and deliver results with minimal formal authority. Alfredo Morate, Vice President, Schindler
|Location||IMD is located in Lausanne, Switzerland, on the shores of Lake Geneva, approximately 40 minutes by road or rail from Geneva International Airport.|
The event is free of charge, by invitation only. Travel and accommodation are at participants’ own expense.