IMD International

Chief Marketing Officers' Roundtable

Topic To be defined

  CMO Roundtable 2017

IMD’s CMO Roundtable convenes annually to allow CMOs to exchange experience in areas such as pricing, branding, customer insights, execution and marketing. Through live cases and insights from global best practices, participants benefit from insights, inspiration and practical tools that can be used to enhance marketing practices in their own organization.

Topics in previous roundtables have included:

•  Gaining Customer Insight
•  New Media: challenges and opportunities
•  Emotional B2B marketing
•  Luxury Brands: the paradox of success
•  Leveraging Brand Assets in a Crisis

During the CMO Roundtable we also take an in-depth look at particular case studies with insights from the protagonists who were steering the ship at the time. These have included issues such as:

•  Transformation to a value approach at Tetra Pak
•  Tesco Bank - Standing in the shadow of a famous parent
•  The Central Role of Customer Insights: How the LEGO Group leverages consumer insight and engagement to feed its innovation process
•  Toyota Motor Europe - Leveraging Brand Assets in a Crisis

Each event includes ample time for high level networking over a reception and formal dinner as well as a closing buffet lunch.

Previous speakers have included:

•  Mr. Paul Hillen, Vice President, Cargill Global Marketing
•  Mr. Hans Rommer, Vice President, Customer Insight, Novo Nordisk
•  Ms. Anne Westersund, Senior Vice President, Marketing, Cargotec
•  Mr. Charles Brand, Executive Vice President, Product Management & Commercial Operations, Tetra Pak Group
•  Ms. Grace Xu, CEO, Viva Nutritional Products
•  Mr. TeeBin Ong, VP, Sales & Marketing, Bossard Group
•  Mr. Olivier Quillet, Nestlé, Head of Corporate Marketing & Communication
•  Mr. Toby Hoare, CEO Europe, J. Walter Thompson Company
•  Mr. Carlos da Silva Lopes, Global Marketing Director, The Dow Chemical Company
•  Mr. Paul Mullen, CMO, General Electric Healthcare (GE)
•  Mr. James Henderson, CMO, Ferretti Group
•  Mr. Miguel Fonseca, VP, Sales Business, Toyota Motor Europe
•  Mr. Mads Nipper, Executive VP, Markets & Products, LEGO Group
•  Mr. Peter Yorke, Global Marketing Director, Pampers, Procter & Gamble


December 1st, 2017

General Information Roundtables

The event is free of charge, by invitation only and will exceptionnally take place in Zurich (exact place to be confirmed). Travel and accommodation are at participants’ own expense.


CMO Roundtable, Zurich, December 1st, 2017

Your next step

© 2017 IMD International. All Rights Reserved.