IMD International

Chief Marketing Officers' Roundtable



IMD's CMO RT convenes annually to allow CMOs to exchange experience in areas such as pricing, branding, customer insights, execution and marketing. Through live cases and insights from global best practices, participants benefit from insights, inspiration and practical tools that can be used to enhance marketing practices in their own organisation.Topics in previous roundtables have included:

″ New Media: challenges and opportunities
″ Emotional B2B marketing
″ Luxury Brands: the paradox of success
″ Shifting channels
″ Net Promoter 2.0
″ Leveraging Brand Assets in a Crisis
″ Leveraging your Brand's Full Value

During the CMO roundtable we also take an in-depth look at particular case studies with insights from the protagonists who were steering the ship at the time. These have included issues such as:

″ Tesco Bank - Standing in the shadow of a famous parent
″ The Central Role of Customer Insights: How the LEGO Group leverages consumer insight and engagement to feed its innovation process

Each event includes ample time for high level networking over a reception and formal dinner as well as a closing buffet lunch. Previous speakers have included:

″ Mr. Azeem Azhar, Chief Executive Officer, Peer Index
″ Mr Carlos da Silva Lopes, Global Marketing Director, The Dow Chemical Company
″ Mr. Paul Mullen, Chief Marketing Officer, General Electric Healthcare (GE).
″ Mr. Roberto Eggs, President, Northern Europe, Louis Vuitton
″ Mr. Patrick Dodd, President, Client Service, Nielsen Group″ Mr. Chris Pitt, Marketing Director, Tesco Bank
″ Dr. Philip Bucher, Head of Group Marketing, Geberit
″ Mr. James Henderson, Chief Marketing Officer, Ferretti Group
″ Mr. Richard Owen, CEO, SATMETRIX, The Net Promoter® Company ″ Mr. Miguel Fonseca, Vice President, Sales Business, Toyota Motor Europe
″ Mr. Mads Nipper, Executive Vice President, Markets & Products, LEGO Group
″ Peter Yorke, Global Marketing Director, Pampers, Procter & Gamble


From Thursday, October 2 at 17:00 until Friday, October 3.


IMD is located in Lausanne, Switzerland, on the shores of Lake Geneva, approximately 40 minutes by road or rail from Geneva International Airport.

General Information The event is free of charge, by invitation only. Travel and accommodation are at participants’ own expense.

CMO Roundtable, Lausanne, Switzerland, October 2-3, 2014

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