IMD's CMO RT convenes annually to allow CMOs to exchange experience in areas such as pricing, branding, customer insights, execution and marketing. Through live cases and insights from global best practices, participants benefit from insights, inspiration and practical tools that can be used to enhance marketing practices in their own organisation.Topics in previous roundtables have included:
″ New Media: challenges and opportunities
During the CMO roundtable we also take an in-depth look at particular case studies with insights from the protagonists who were steering the ship at the time. These have included issues such as:
″ Tesco Bank - Standing in the shadow of a famous parent
Each event includes ample time for high level networking over a reception and formal dinner as well as a closing buffet lunch. Previous speakers have included:
″ Mr. Azeem Azhar, Chief Executive Officer, Peer Index
From Thursday, October 2 at 17:00 until Friday, October 3.
IMD is located in Lausanne, Switzerland, on the shores of Lake Geneva, approximately 40 minutes by road or rail from Geneva International Airport.
|General Information||The event is free of charge, by invitation only. Travel and accommodation are at participants’ own expense.|