IMD International

IMD Business Forum

Building Global Brands

  Building Global Brands
Details

IMD and Deloitte are pleased to invite you on Tuesday May 3, 2011 for the Business Forum on "Building Global Brands.

Corporations are increasingly competing for attention in order to attract investments, talents, as well as a positive image for their products and services. The presentations will focus on why brand strategy matters and what are the key principles for building strong brands.

President of IMD, Professor Dominique Turpin, will focus on ‘What can be learned from building global brands’.

Senior Vice President of A.P. Moller - Maersk, Steen Reeslev, will address the branding challenges and share learnings of the largest Danish multinational company, serving customers, consumers, talented employees, shareholders and political interests globally.

Date and Time

Wednesday 23 March 2011, from 18:30 to 21:00

Agenda

18:30 - 19:00 Registration

19:00 - 19:30 "What can be learned from building global brands" by professor Dominique Turpin

19:30 - 20:00 Presentation by Corinne Vigreux, Co-Founder TomTom

20:00 onwards: networking drinks

 

IMD BUSINESS FORUM - IN COOPORATION WITH TOMTOM
» ONLINE REGISTRATION

Building Global Brands, Amsterdam 23 March 2011
 

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