IMD and Deloitte are pleased to invite you on Tuesday May 3, 2011 for the Business Forum on "Building Global Brands.
Corporations are increasingly competing for attention in order to attract investments, talents, as well as a positive image for their products and services. The presentations will focus on why brand strategy matters and what are the key principles for building strong brands.
President of IMD, Professor Dominique Turpin, will focus on ‘What can be learned from building global brands’.
Senior Vice President of A.P. Moller - Maersk, Steen Reeslev, will address the branding challenges and share learnings of the largest Danish multinational company, serving customers, consumers, talented employees, shareholders and political interests globally.
|Date and Time
Wednesday 23 March 2011, from 18:30 to 21:00
18:30 - 19:00 Registration
19:00 - 19:30 "What can be learned from building global brands" by professor Dominique Turpin
19:30 - 20:00 Presentation by Corinne Vigreux, Co-Founder TomTom
20:00 onwards: networking drinks