IMD International

IMD Business Forum

Building Global Brands


IMD and the Swedish Alumni Club are pleased to invite you to their coming Business Forum "Building Global Brands" led by IMD President Dominique Turpin.
This event is organized in collaboration with Ernst & Young and will be held on Monday May 2, 2011.

Corporations are increasingly competing for attention in order to attract investments, talents as well as positive image for their products and services. The presentations will focus on why brand strategy matters and what are the key principles for building strong brands. Many concrete examples will be featured and the session will end with Q&A.

Date and Time

Monday, May 2nd 2011


Registration & Coffee: 18h00-18h30 
Presentation: 18h30
Building Global Brands:
What are the challenges of growing a global brand that is sustainable over time?
What can be done to create sustainability over time?
by IMD President, Professor Dominique Turpin

The presentation will be followed by a networking cocktail with finger food.


Ernst & Young
Jakobsbergsgatan 24,
Central Stockholm


General Information

What is an IMD Business Forum?

IMD's Business Forums are organized by IMD throughout the world. They gather IMD's Alumni, executives and managers from companies who are members of the IMD Corporate Learning Network as well as top decision makers. Focusing on leadership, management and business issues influencing regional & global development and growth, the Forums are interactive, informative events that will also provide you with great networking opportunities. They create compelling dialogue and provide a platform for cross-industry, high-level debate and discussion. You will discover the exceptional standards we set in executive education.


Building Global Brands, Stockholm, May 2nd, 2011

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