IMD International

IMD Business Forum

Building Global Brands

  Building Global Brands Helsinki
Overview

IMD and Fonecta are pleased to invite you on Thursday May 5, 2011 for the Business Forum on "Building Global Brands. Corporations are increasingly competing for attention in order to attract investments, talents as well as positive image for their products and services. The presentations will focus on why brand strategy matters and what are the key principles for building strong brands.

The welcome will be presented by Jukka-Pekka Vuori, VP Marketing Fonecta.

President of IMD, Professor Dominique Turpin, will focus on ‘What can be learned from building global brands’.

Marco Mäkinen, CEO SEK&GREY, will address Thought-leadership and symbolic actions - A fresh approach to marketing

Details

Thursday, May 5th 2011

Agenda
17h30-18h00: Registration
18h00-19h45: Presentation
Introduction and Welcome
Jukka-Pekka Vuori, VP Marketing Fonecta

What can be learned from building global brands
President IMD, Professor D. Turpin

Thought-leadership and symbolic actions - A fresh approach to marketing, Marco Mäkinen, CEO SEK&GREY

Location
FONECTA OY, Televisiokatu 4, 00240 Helsinki

Route Description

» ONLINE REGISTRATION

Building Global Brands, Helsinki, May 5th, 2011
 

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