IMD International

IMD Business Forum

Building Global Brands

  Building Global Brands Denmark

IMD and Deloitte are pleased to invite you on Tuesday May 3, 2011 for the Business Forum on "Building Global Brands".

Corporations are increasingly competing for attention in order to attract investments, talents, as well as a positive image for their products and services. The presentations will focus on why brand strategy matters and what are the key principles for building strong brands.

President of IMD, Professor Dominique Turpin, will focus on ‘What can be learned from building global brands’.

Senior Vice President of A.P. Moller - Maersk, Steen Reeslev, will address the branding challenges and share learnings of the largest Danish multinational company, serving customers, consumers, talented employees, shareholders and political interests globally.


Tuesday, May 3rd 2011


15h00-15h15 Optional (Annual General Meeting, IMD Alumni Club Denmark)

15h15-15h45 Registration

15h45-16h00 Introduction and Welcome by IMD & Deloitte

16h00-16h45 What can be learned from building global brands, President IMD, Professor D. Turpin

16h45-17h15 Refreshments & Networking hosted by Deloitte

17h15-18h00 A.P. Moller – Maersk, Branding a global Danish company, Senior VP, S. Reeslev

18h00-18h20 Q&A with Dominique Turpin and Steen Reeslev


Deloitte, Weidekampsgade 6, 2300 Copenhagen S

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