||Persistent growth is elusive. Even the best companies lose the ability to generate long-term growth from time to time, in some cases irrecoverably. Long-term growth results from driving the top line organically or through acquisitions, combined with good cost management. This session offers a practical framework to help executives master the challenge of achieving long-term organic profit growth by building strong brands based on actionable customer insights flowing freely through the business and ultimately leading to consistently great customer solutions and experiences. Our discussions will centre on the underlying imperatives firms need to meet to drive sustained organic growth.