IMD International

Business Forum - Helsinki, September 17, 2009

  Beating Low cost competition

IMD is pleased to invite you to our upcoming IMD Business Forum event, hosted by Nokia, on the topic of


‘Beating Low cost competition’


Who Wins in Tough Times … and Beyond: The Challenge of Low Cost Competitors: In recent years premium brands, have been facing increasing competition from low cost rivals. This has intensified in the past year or so and the challenge will not disappear when good times return. We will focus on the nature of the low cost challenge, why the challenge seems to be accelerating in many industries, and how smart companies in a variety of industries are responding in innovative ways to the threat.


Adrian Ryans, Professor of Marketing and Strategy at IMD will be our key note speaker and Heikki Norta, Senior Vice President, Corporate Strategy, Nokia serves as our company host.


Date & Time
Thursday, September 17, 2009
Registration: 17:30 -18:00
Forum: 18:00- 20:30

the Nokia House in the ‘Berlin’ Auditorium on the ground floor at Keilahdentie 2-4, 02150 Espoo

General Information

What is an IMD Business Forum?

IMD's Business Forums are organized by IMD throughout the world. They gather IMD's Alumni, executives and managers from companies who are members of the IMD Corporate Learning Network as well as top decision makers. Focusing on leadership, management and business issues influencing regional & global development and growth, the Forums are interactive, informative events that will also provide you with great networking opportunities. They create compelling dialogue and provide a platform for cross-industry, high-level debate and discussion. You will discover the exceptional standards we set in executive education.

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