|Beating Low Cost Competition May 14-15-2009|
|Date||May 14-15 2009|
Many traditional companies are being seriously challenged by low cost competitors offering “good enough” products and services at very attractive prices. In some industries the challengers are home-grown, in others the challengers are based in emerging markets, particularly China and India. Traditional companies have several response options, including meeting the challengers head-on in the “good enough” segments of the market, or by trying to distance themselves from the challengers by innovating in terms of performance value or relational value.