|The company in Society Evolving a new role|
If the role of business in society has not yet hit your company's strategic agenda, it inevitably will and – we hasten to add – sooner rather than later. Why? Because globalization is intensifying the pressures behind social and environmental concerns. As a result, businesses need to continuously invest in their relationships with society and account for their use of natural and human resources to justify their licenses to operate. Those companies that do not – simply – will have no future in tomorrow's world.
Often in the discussions about corporate roles, the operational activities of companies are the focus. However, this ignores the whole societal context within which they operate. Major trends are at play in globalization: disruption of social traditions and norms, diminishing natural resources, formidable changes in the media environment, diminishing trust in both companies and governments. So, while the social context has changed to one which that is more uncertain, ambiguous and volatile than ever before, competitiveness has also increased. This has made the short-term focus of many executives even more prevalent, which jars with the longer-term focus we need for a sustainable world.
Essentially, if a rethink does not happen, and companies do not manage the role their business plays in society more holistically, others will step in to manage this for them at the expense of reputation, innovation opportunities, organizational renewal and competitiveness.
At this cutting-edge one-and-a-half-day roundtable, we will:
During the roundtable, you will have an opportunity to not only contribute to IMD's thought leadership and that of its partners but also take some valuable learning back to your company.
|In collaboration with||
Nestlé, Novartis, Hoffmann-La Roche, DuPont, Firmenich and other members of IMD's CSL Learning Platform have been asked to bring the best of their knowledge and learning about their relationships with society and share it with the other companies and organizations at the roundtable.
This event is free of charge
|Date and venue||
October 6-7, 2014
See agenda here