IMD International

Business Forum - New York, March 2, 2010, 5.30pm - 8.30pm

  Winning at Innovation through Cultural Diversity, New York

American companies have a wealth of cultural diversity – whether they’re doing business just in the U.S. or around the world. But are you using this “free” resource to achieve competitive advantage? Cultural diversity is a key ingredient for innovation. In this session, we’ll identify how to unlock its potential and use cultural diversity for higher performance through innovation.

IMD professor Martha Maznevski will lead this interactive session, graciously supported by the Ambassador Christoph Bubb, Consul General of Switzerland in New York and in collaboration with the alumni club of New York. She will discuss her latest research and work in the field.

Martha Maznevski (Program Director of IMD’s MBA program) runs programs spanning a broad range of organisational behaviour topics, including teams and leadership in global and virtual (distance) contexts, diversity and inclusiveness, and the relationship between organisational and national cultures. She has served as advisor to public and private organisations in North America, Europe and Asia on issues of managing people globally.

Supported by:


Details Date & Time

Tuesday, March 2, 2010
Welcome & Registration:  5.30pm - 6pm
Presentation and Q&A: 6pm - 7pm
Cocktails and networking: 7pm - 8.30pm


The Residence of the Consul General
640 Park Avenue, 12th Floor (at 66th Street)
New York, NY 10065

General Information

What is an IMD Business Forum?

IMD's Business Forums are organized by IMD throughout the world. They gather IMD's Alumni, executives and managers from companies who are members of the IMD Corporate Learning Network as well as top decision makers. Focusing on leadership, management and business issues influencing regional & global development and growth, the Forums are interactive, informative events that will also provide you with great networking opportunities. They create compelling dialogue and provide a platform for cross-industry, high-level debate and discussion. You will discover the exceptional standards we set in executive education.


Winning at Innovation through Cultural Diversity, New York, 2 March, 2010

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