IMD International

Inspire for Excellence Symposium

Why You Should Lead With Carrots

  Why You Should Lead With Carrots

IMD & Swiss Marketing have the pleasure to propose to you the following workshop with Chester Elton.

Tuesday, November 22, 2011 14h00 - 20h00, at IMD

Why You Should Lead With Carrots - How the World’s Best Teams Thrive on Recognition

Chester Elton’s books have been translated into over 20 languages and have sold more than a million copies worldwide. "The Carrot Principle" by Elton & Godstick has been a regular New York Times and Wall Street Journal bestseller, and "The 24-Carrot Manager" has been called a “must read for modern-day managers” by Larry King of CNN.

Drawing on case studies from leading companies, Chester will show how the transformative power of purpose based recognition produces astonishing results – it requires very little investment to create a huge ROI. But, it’s not the employee recognition some of us have been using for years. This is recognition done right, recognition combined with four other core traits of effective leadership.

Become a high-performance leader and take your team to a new level of achievement – in any industry, any company, and anywhere in the world.

14h00-15h00: Welcome & Networking
15h00-15h10: Introduction: Swiss Marketing & IMD
15h10-16h30: Why You Should Lead With Carrots
16h30-17h00: Coffee Break
17h00-18h15: Why You Should Lead With Carrots
18h15-20h00: Networking Cocktail

You will also find information on the event under:


Swiss Marketing members, IMD Alumni and IMD Learning Network members:
Early Bird price: CHF 290.- valid until September 1st, 2011
Full price: CHF 350.-

Early Bird price: CHF 390.- valid until September 1st, 2011
Full price: CHF 450.-

Special offer for non-members who want to become a Swiss Marketing member when registering for the event:
Early Bird price: CHF 590.- (this includes the Early Bird price of CHF 290,- plus the Swiss Marketing Club Membership of CHF 300.-) valid until September 1st, 2011

Full price: CHF 650.- (this includes the Full price of CHF 350.- plus the Swiss Marketing Club Membership of CHF 300.-)

To find out more about the benefits of Swiss Marketing membership please click here  or see Printable PDF of benefits

Additionally you have the possibility to apply your event fee against any IMD program you attend in 2011 or 2012, please mention your event attendance on the program application form.
Cancellation Fees All cancellations received after November 1st, 2011 will not be refunded.
Registration Please click here or in the above blue box to register. Once registered, you will receive all information on how to proceed with the payment for the event.
Media and Communication Sponsors  DO_LOGOLeTemps_Eventlogo_small
Contact Details

Jim Pulcrano, Executive Director
Tel. : +41 (0)21 618 0224 Fax. : +41 (0)21 618 0600

Ann Sörme, Corporate Development Assistant
Tel. : +41 (0)21 618 05 74 Fax. : +41 (0)21 618 0600


Why You Should Lead With Carrots, Tuesday,
November 22, 2011


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