IMD International

The Fast Changing World of Corporate Performance Management

by Dr Kaplan, Prof. Manzoni and Prof. Bruggeman

  The Fast Changing World of Corporate Performance Management


08:30 - 09:00

09:00 - 12:00
Realizing the execution premium by creating the Strategy Focused Organization 
Dr. Robert Kaplan, Harvard Business School

12:00 - 13:00
Lunch and networking

13:00 - 15:00 
The use of Time-Driven ABC to provide accurate cost & performance information for strategy development and strategic learning in complex and dynamic environments
Prof. Werner Bruggeman, Ghent University and B&M Consulting

15:00 - 17:30
Leading the change and creating a positive, high performance workplace
Prof. Jean-François Manzoni, IMD, Lausanne

17:30 – 18:00
Final questions to the three experts 

Faced with difficult and volatile economic times, executives recognize the importance of measuring and managing their company’s business performance. Global surveys regularly report that effective strategy execution is senior leadership’s number one priority. External pressure from regulators, media, and the public require improved transparency of the company’s performance.

Powerful capabilities exist to help with this, such as accurate cost and profitability reporting systems, strategy maps and scorecards, and dynamic budgeting and resource allocation systems. But executives also need to build the necessary organizational and motivational processes to stimulate all managers and employees to respond to the changing market environment, to manage costs, transform unprofitable products, services, and customers into profitable ones, and build the competencies and capabilities for effective strategy execution. Furthermore, all these tools and capabilities need to be integrated into a coherent Corporate Performance Management (CPM) framework.

The purpose of this workshop is to better understand Corporate Performance Management and give an overview of the concepts and frameworks associated with it, but also to give you tools and techniques that you can apply immediately to better organize and run your performance management processes.

On October 18th we will explore how strategy maps, Balanced Scorecards, Activity-Based Cost systems and dynamic planning and budgeting systems and effective leadership and change management can be integrated for effective resource allocation, employee alignment, and continual performance monitoring, learning, and adapting. Special attention is given to the Time-Driven Activity-Based Costing innovation which allows for simpler and more powerful measurement of product and customer profitability, even in complex and dynamic environments with millions of transactions each month. We show how this new ABC system can be integrated with the Balanced Scorecard and how it contributes to the effectiveness of planning and budgeting and Value Based Management.


Dr. Robert S. Kaplan is Baker Foundation Professor at Harvard Business School, acclaimed thought leader and author on strategy execution, co-creator of the Balanced Scorecard, father of ABC and co-creator of Time-Driven Activity-Based Costing. He is member of the advisory board of SMC.

Jean-François Manzoni is Professor of Leadership and Organisational Development at IMD (Lausanne, Switzerland), where he directs the Breakthrough Programme for Senior Executives. He was previously (1992-2004) on the faculty of INSEAD (Fontainebleau, France), where he founded and directed a large research initiative on High Performance Organizations. His research, teaching and consulting activities are focused on the management of change at the individual and organisational levels, and the creation of thriving, high performance work environments. He has received numerous awards for his research (including two Book-of-the-year awards and four Case-of-the-year awards) as well as his teaching.

Werner Bruggeman is Professor in Management Accounting and Control at the Ghent University and visiting professor at the Vlerick Leuven Gent Management School. He is Managing Partner at B&M Consulting, specialized in implementing Integrated Performance Measurement and Activity-based Cost Management Systems. He is director of the Strategy Execution Research Institute of the Strategy Management Collaborative (SMC), an internationally renowned consulting network on Strategy Execution. His research concentrates on the relation of strategy, organization and management control. He coaches many companies in view of the implementation of the Balanced Scorecard. He is the founder of the Belgian Institute of Management Accountants and Controllers (BIMAC).

For full details about the event, please click here


Normal fee = CHF 900

Special fee for IMD Corporate Learning Network members and IMD alumni = CHF 800

Cancellation Fee All cancellations received after October 1st, 2010, will not be refunded
Registration Please click here or in the above blue box to register. Once registered, you will recieve all information to proceed to the payment for the event.



Jim Pulcrano, Executive Director
Tel: +41 0(21) 618 0224
Fax: +41 (0)21 618 06 00

Ann Sörme, Corporate Development Assistant
Tel: +41 (0)21 618 0574
Fax: +41 (0)21 618 0600


The fast changing world of Corporate Performance Management, Horgen, October 18, 2010

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