IMD International

Marketing Roundtable - London July 8, 2011

Building and Managing Global Brands

  Marketing Roundtable

IMD, in collaboration with British American Tobacco, are pleased to invite you to a Marketing Roundtable on the topic of “Building and Managing Global Brands”, led by IMD President Dominique Turpin.

Corporations are increasingly competing for attention in order to attract investments and talent as well as to develop a positive image for their products and services. Businesses and investors recognize brands as a company’s most valuable assets and the marketing battle is increasingly a brand battle.

This interactive session will focus on why brand strategy matters so much and what the key principles are for building a strong brand. The presentation will be illustrated with many concrete examples and will be followed by Q & A.

Details Friday, July 8, 2011
Registration: 12:00-12:30
Forum: 12:30-14:00
Refreshments will be served

British American Tobacco
Globe House
4 Temple Place
London WC2R 2PG

How to access British American Tobacco

To register, please contact Ms. Sophie Millet
Contact Mrs. Lynn Verdina- Henchoz, Director of Markets
direct tel: +41 (0)21 618 02 25 Fax: +41(0)21 618 06 00
contact Mrs. Lynn Verdina- Henchoz

Mrs. Sophie Millet, Corporate Development Assistant
direct tel: +41 (0)21 618 01 88 Fax: +41 (0)21 618 06 00
contact Mrs. Sophie Millet
General Information

What is an IMD Business Forum?

IMD's Business Forums are organized by IMD throughout the world. They gather IMD's Alumni, executives and managers from companies who are members of the IMD Corporate Learning Network as well as top decision makers. Focusing on leadership, management and business issues influencing regional & global development and growth, the Forums are interactive, informative events that will also provide you with great networking opportunities. They create compelling dialogue and provide a platform for cross-industry, high-level debate and discussion. You will discover the exceptional standards we set in executive education.


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