IMD International

IMD Business Forum- Buenos Aires - September 9, 2011

  Leading in a Complex World

IMD is pleased to invite you to a Business Forum at Universidad de San Andrés in Buenos Aires, on Friday, September 9, 2011 on the topic of

"Leading in a Complex World – Hercules meets Buddha"
When the business environment is complex, we all want to simplify.  However, there are opportunities in complexity, and good businesses will find them and leverage them.  This requires a new way of thinking about leading people, one that combines simplifying and controlling, on the one hand, with amplifying and empowering, on the other.  We call this way of leading "Hercules meets Buddha".  In this session, we will look at examples of such leadership, and identify ways you can balance these forces in your own leadership to take advantage of the current business environment.


Date & Time
Friday, September 9, 2011
Event : 9h00 - 11h30

09:00 - 09:30: Registration and Welcome Coffee
09:30 - 09:35: Welcome by Prof. Gabriel Aramouni,
                       Director, Centro de Educación Empresaria,
                       Universidad de San Andrés.
09:35 - 09:40: IMD update by Stein Jacobsen,
                       Corporate Development Director, Latin
                       América and Iberia, IMD
09:40 - 11:10: "Leading in a Complex World – Hercules
                        meets Buddha"
. By Martha Maznevski,
                       Professor of Organizational Behavior and
                       International Management at IMD.
11:10 - 11:30: Q&A session
11:30:             Conclusion
25 de Mayo 586 (C1002ABL) Ciudad Autónoma de Buenos Aires, Argentina - Auditorio
Tel: (54-11) 4312-9499

This event is free of charge and by invitation only. Dress code is business casual.

The conference will be in English and simultaneous translation to Spanish will be provided.


Register online at:

or contact:
Mr. Olivier Gruss by mail:
+54-11-4725-7079 (Tel.)
+54-911-4045-1126 (Cell Phone)
at Universidad de San Andrés, Buenos Aires

Contact For further information about this event, please contact:
Mr. Olivier Gruss by mail:
+54-11-4725-7079 (Tel.)
+54-911-4045-1126 (Cell Phone)
at Universidad de San Andrés, Buenos Aires

Leading in a Complex World
Hercules meets Buddha


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